游客感知下旅游起步型传统村落旅游资源优化研究  

Research on the Optimization of Tourism Resources in Traditional Villages with Tourism Start-up Based on Tourists’Perception

作　　者：李紫宁 徐鑫 牟彪 Li Zining;Xu Xin;Mou Biao(College of Art,Guilin University of Technology,Guilin 541006,China)

机构地区：[1]桂林理工大学艺术学院,广西桂林541006

出　　处：《洛阳师范学院学报》2025年第2期53-57,共5页Journal of Luoyang Normal University

基　　金：广西教育科学“十四五”规划专项课题(2021ZJY1995);桂林理工大学科研启动基金项目(GUTQDJJ202013)。

摘　　要：旅游起步型传统村落普遍面临无序发展、盲目建设等问题,合理评价其旅游资源,制定科学的优化建议对于村落旅游的良性发展具有积极意义.以桂林上桥村为例,基于文献构建游客感知下村落旅游资源评价指标,通过问卷收集上桥村评价数据,参照分析结果提出优化建议.结果显示,旅游起步型传统村落普遍具备较好的旅游吸引物,但旅游服务设施缺少.据此提出,旅游起步型传统村落应维护资源优势、深化旅游魅力,完善旅游服务、提升旅游体验,强化宣传策略、塑造村落品牌.Traditional villages with tourism start-up are generally faced with problems such as disorderly development and ill-planned construction,and it is of positive significance to reasonably evaluate the tourism resources and propose scientific optimization suggestions for the benign development of village tourism.Taking Shangqiao village in Guilin as a sample,the researchers propose optimization suggestions according to the analysis results based on the evaluation index of village tourism resources under the perception of tourists with reference of the literature and the evaluation data collected through questionnaires.The results show that the traditional villages with tourism start-up generally have good tourist attractions,but they lack tourism service facilities.Traditional villages with tourism start-up should maintain the resource advantages,deepen tourism charm,improve tourism services,promote tourism experience,strengthen publicity strategies,and construct village brands.

关 键 词：传统村落 旅游资源 评价 优化 

分 类 号：F590.3[经济管理—旅游管理]