参与式文化视域下电视民生新闻的传播价值——以《1818黄金眼》为例  

Communication Value of Television Livelihood News from the Perspective of Participatory Culture:A Case Study of 1818 Golden Eye

作　　者：梁华群 LIANG Huaqun(School of Literature and Media,Chuzhou University,Chuzhou 239000,China)

机构地区：[1]滁州学院文学与传媒学院,安徽滁州239000

出　　处：《宿州学院学报》2025年第1期65-69,共5页Journal of Suzhou University

基　　金：安徽高校人文社会科学研究项目(SK2021A0674)。

摘　　要：在融媒体时代,网络媒体利用大数据和算法技术为受众推荐个性化内容,增强与受众的互动且内容更新速度快。此举极大地改善了受众的用户体验,提高了受众对网络媒体的黏性。面对新的媒介格局,以《1818黄金眼》为代表的电视新闻节目通过拓宽网络资源成功实现了转型,成为行业典范。本研究采用文献研究和民族志的研究方法,对电视民生新闻节目进行了研究,以参与式文化的理论视角,梳理了电视民生新闻在技术、文本、用户三个层面上的参与式表达,探讨了电视民生新闻传播的变现路径,并提出了在参与式语境下电视民生新闻的公共价值,以期为融媒体环境下电视新闻节目的发展提供理论思考。In the era of integrated media,online media utilizes big data and algorithm technology to recommend personalized content to audiences,enhance interaction with audiences,and update content quickly.This greatly improves the user experience of audiences and increases their stickiness to online media.Faced with the new media landscape,TV news programs represented by 1818 Golden Eye have successfully achieved transformation by expanding online resources.Using literature research and ethnographic research methods,this study investigated television livelihood news programs.From the perspective of participatory culture theory,the participatory expression of television livelihood news on technology,text,and user levels was sorted out.The monetization path of the communication of television livelihood news was explored,and the public value of television livelihood news in a participatory context was proposed,in order to provide theoretical thinking for the development of television news programs in an integrated media environment.

关 键 词：参与式文化 民生新闻 传播价值 媒体语境 

分 类 号：J905[艺术—电影电视艺术]