基于高校文化品牌构建的文创设计——以天津农学院为例  

Cultural and Creative Design Based on the Construction of University Cultural Brands——Taking Tianjin Agricultural University as an Example

作　　者：叶小红 Xiaohong Ye(Tianjin Agricultural University,Tianjin 300392)

机构地区：[1]天津农学院,天津300392

出　　处：《设计学刊》2025年第1期7-10,共4页

基　　金：天津市级大学生创新创业训练计划项目资助(项目编号:202310061165)。

摘　　要：本文以天津农学院为例,探讨了基于高校文化品牌构建的校园文化创意产品设计。通过分析高校文化品牌的内涵与价值,阐述了校园文化创意产品设计的重要性。文章详细介绍了天津农学院文化品牌特色,包括历史传承、学科特色和校园精神。在此基础上,提出了天津农学院文创产品设计策略,涵盖设计原则、产品类型和设计方法。最后,文章探讨了文创产品设计对高校文化品牌建设的促进作用,包括提升品牌认知度、增强文化认同感和促进文化传播与交流。本研究为高校文化品牌构建和文创产品设计提供了理论依据和实践指导。This article takes Tianjin Agricultural University as an example to explore the design of campus cultural creative products based on the construction of university cultural brands.By analyzing the connotation and value of university cultural brands,the importance of campus cultural creative product design is elaborated.The article provides a detailed introduction to the cultural brand characteristics of Tianjin Agricultural University,including historical heritage,disciplinary features,and campus spirit.On this basis,a design strategy for cultural and creative products at Tianjin Agricultural University was proposed,covering design principles,product types,and design methods.Finally,the article explores the promoting effect of cultural and creative product design on the construction of cultural brands in universities,including enhancing brand awareness,strengthening cultural identity,and promoting cultural dissemination and exchange.This study provides theoretical basis and practical guidance for the construction of cultural brands and the design of cultural and creative products in universities.

关 键 词：高校文化品牌 文创设计 品牌构建 

分 类 号：G647[文化科学—高等教育学]