Y2K美学在现代品牌服装中的设计表现与发展趋势  

The Design Expression and Development Trend of Y2K Aesthetics in Modern Brand Clothing

作　　者：林源 Yuan Lin(College of Fashion and Design,Donghua University,Shanghai 200051)

机构地区：[1]东华大学服装与艺术设计学院,上海200051

出　　处：《设计学刊》2025年第1期11-32,共22页

摘　　要：20世纪末至21世纪初,受科技乐观主义及技术乌托邦文化影响,Y2K美学应运而生。其以对高科技未来的憧憬为核心,在设计领域崭露头角并逐渐渗透至时尚行业。本研究旨在深入剖析Y2K美学在现代品牌服装中的设计表现形式,预测其未来发展趋势。通过文献研究梳理Y2K美学起源、特点,结合案例分析法,选取多个具有代表性的现代品牌服装系列,从色彩、图案、材质、廓形等方面分析Y2K美学元素运用。研究发现,Y2K美学在现代品牌服装中常以鲜艳色彩如荧光色、紫色等,搭配大量珠片、亮片等装饰元素,采用金属、塑料等反光材质与夸张廓形来展现。未来,Y2K美学在品牌服装中一方面将与可持续时尚理念融合,另一方面会结合新兴科技如3D打印等创新表现形式,持续为时尚产业带来新活力。In the late 20th and early 21st centuries,influenced by technological optimism and utopian culture,Y2K aesthetics emerged.With a vision for a high-tech future as its core,it has emerged in the design field and gradually penetrated into the fashion industry.This study aims to deeply analyze the design expression forms of Y2K aesthetics in modern branded clothing and predict its future development trends.Through literature research,the origin and characteristics of Y2K aesthetics are sorted out,and combined with case analysis method,multiple representative modern brand clothing series are selected to analyze the application of Y2K aesthetic elements from the aspects of color,pattern,material,silhouette,etc.Research has found that Y2K aesthetics are often used in modern branded clothing with bright colors such as fluorescent and purple,paired with a large number of decorative elements such as sequins and sequins,using reflective materials such as metal and plastic and exaggerated silhouettes to showcase.In the future,Y2K aesthetics will be integrated with sustainable fashion concepts in branded clothing,while also incorporating emerging technologies such as 3D printing and other innovative forms of expression,continuously bringing new vitality to the fashion industry.

关 键 词：Y2K美学 现代品牌 服装设计 

分 类 号：TS941.11[轻工技术与工程—服装设计与工程]