浅析电子商务消费品信息描述标准在促进“两新行动”中的作用  

Preliminary Analysis of the Role of Standards for E-commerce Consumer Goods Information Description in Promoting the Program of Upgrades and Trade-ins

作　　者：张胜权 林雯雯 陈璐 胡勤燕 ZHANG Sheng-quan;LIN Wen-wen;CHEN Lu;HU Qin-yan(Hangzhou Institute of Standardization)

机构地区：[1]杭州市标准化研究院

出　　处：《中国标准化》2025年第6期59-62,共4页China Standardization

基　　金：国家市场监督管理总局科技项目“双循环背景下电子商务高质量发展评价体系及应用研究”(项目编号:2022MK164)资助。

摘　　要：电子商务是促进国家“两新行动”的重要销售渠道,本文整理了电子商务消费品信息描述国家标准现状,并与电商平台消费品信息发布规则和展示现状进行对比分析,为进一步发挥电子商务在“两新行动”中的作用,提出如下对策建议:一是开展消费品信息描述标准实施效果评估,二是加快完善电子商务领域消费品分类分级信息展示要求,三是探索电商领域消费品信息展示标准数字化研究。E-commerce is an important sales channel to promote the program of large-scale equipment upgrades and trade-ins of consumer goods of the country.This article summarizes the current status of national standards for information description of consumer goods in e-commerce,and comparatively analyzes them with the information publishing rules and display status of consumer goods on e-commerce platforms.In order to further play the role of e-commerce in the program of upgrades and trade-ins,it proposes the following countermeasures and suggestions:firstly,carry out an evaluation of the implementation effect of consumer goods information description standards;secondly,accelerate the improvement of the requirements for displaying the classification information of consumer goods in the field of e-commerce;thirdly,carry out digital research on the standards of consumer goods information display in the e-commerce field.

关 键 词：电子商务 消费品 信息描述 

分 类 号：F72[经济管理—产业经济]