传统陶瓷文化产业机遇与挑战、融合发展模式及创新举措研究  

Research on the Opportunities and Challenges of Traditional Ceramic Cultural Industry,Integration Development Models and Innovative Measures

作　　者：李彦雯 杨哲伦 Li Yanwen;Yang Zhelun

机构地区：[1]浙江大学 [2]广州美术学院

出　　处：《文化产业研究》2024年第2期200-216,共17页Cultural Industry Research

基　　金：国家社会科学基金一般项目“新媒体环境下的公共传播对国家治理、社会认同的影响研究”(批准号:20BXW041)的阶段性研究成果。

摘　　要：陶瓷是传统中国的一张亮丽名片,其文化脉络源远流长。数十年来,景德镇做好陶瓷文章,发展文化产业,展现传承中华文化的使命担当。其迅速崛起的两大集群——陶溪川文创街区与三宝国际陶艺村是国家和地方政府为推进陶瓷文化产业重点打造的示范样本。在中国式现代化一体推进的战略语境下,景德镇陶瓷文化产业站在了新的起点上。借助对数字化、文旅一体化、美育公共化、在地空间化融合发展模式的解析,并以老鸦滩和雕塑瓷厂的产业融合为例,研究从集群空间的区块化治理与自治、打造地域特色显著的集群品牌、搭建国际化服务平台、构建圈层性的良性竞争与合作等创新举措,可以尝试回答陶瓷文化产业在机遇与挑战面前的因应之道。Ceramics,with a rich history and tradition,is the jewel in the crown referring to China's traditional culture.Over the past decades,Jingdezhen has been focusing on the role of ceramics in developing cultural industries,taking responsibility for inheriting Chinese Culture.Two rapidly emerging clusters,Taoxichuan Art Avenue and Sanbao International Ceramic Village,are examples of what authorities and local governments have planned to promote ceramic cultural industries.Within the political discourse of Chinese-style modernization,Jingdezhen's ceramics culture industry reaches a new strating point.This essay analyzes the digitalization of ceramic culture,the integration of culture and tourism,the democratization of aesthetic education,and the localization of cultural space,taking Laoyatan and Sculpture Porcelain Factory as examples to explore the industrial integration.This essay is expected to explore how the ceramics culture industry responds to opportunities and challenges by proposing some innovative approaches,including developing self-organizations within cluster space,creating distinctive cluster brands with regional characteristics,establishing international communication platforms,and creating both competitive and cooperative relationships among cluster members.

关 键 词：中国式现代化 陶瓷 文化产业 融合发展 创新举措 

分 类 号：G12[文化科学]