两翼共振互相赋能——以外研社数字化与国际化的发展策略与实践探索为例  

The Resonance and Mutual Empowerment of“Two Wings”:A Case Study on FLTRP’s Digitalization and Internationalization Strategies and Practices

作　　者：王芳 Wang Fang(Foreign Language Teaching and Research Press,BFSU,Beijing,100089)

机构地区：[1]北京外国语大学外研集团(外研社),北京100089

出　　处：《出版科学》2025年第2期15-21,共7页Publishing Journal

基　　金：“北京市宣传文化高层次人才培养资助”项目研究成果之一。

摘　　要：以外语教学与研究出版社(简称“外研社”)的思考和实践为抓手,深入探讨数字化和国际化在中国出版行业中的应用。首先介绍数字化和国际化作为出版行业的两大重要发展方向的原因,以及外研社在“十四五”期间将这两者作为重要战略的背景和意义。阐述外研社在数字化和国际化方面进行探索和创新,包括开发数字化教育产品、拓展国际合作伙伴、利用数字化手段赋能文化出海等。并进一步提出构建数字化与国际化两翼共振的保障机制,强调创新机制体制和加强数据治理的重要性,以确保战略目标顺利达成。旨在为中国出版行业的全球化发展提供具有参考价值的路径和模式,展示数字化战略和国际化战略提升出版社竞争力的实践方式,为行业的发展提供有益借鉴。This article explores the application of digitalization and internationalization in China’s publishing industry,using the insights and practices of Foreign Language Teaching and Research Press(FLTRP)as a focal point.It begins by analyzing the reason why digitalization and internationalization have become two crucial developmental directions for the publishing sector,as well as the background and significance of FLTRP adopting these as key strategies during the“14th Five-Year Plan”period.Through detailed case studies,the article examines FLTRP’s explorations and innovations in these areas,including the development of digital educational products,the expansion of international partnerships,and the use of digital technologies to empower culture“going global”.On this basis,the article further proposes the establishment of a mechanism to ensure the synergy of digitalization and internationalization,emphasizing the importance of institutional innovation and enhanced data governance to achieve strategic goals.The article aims to provide references and models for the globalization of China’s publishing industry,showcasing how digitalization and internationalization can enhance publishers’competitiveness,and offering valuable insights for the industry’s development.

关 键 词：数字化 国际化 引进来 走出去 出版组织共同体 

分 类 号：G237[文化科学]