出版从业人员人工智能生成内容采纳行为影响因素的组态效应研究  

Research on the Configuration Path of Factors Influencing AIGC Adoption Behavior Among Publishing Professionals-A Fuzzy Set Qualitative Comparative Analysis

作　　者：郑汉 肖谦 贺晨 Zheng Han;Xiao Qian;He Chen(School of Information Management/Research Institute of Publishing,Wuhan University,Wuhan,430072;School of Information Management,Wuhan University,Wuhan,430072)

机构地区：[1]武汉大学信息管理学院/武汉大学出版研究院,武汉430072 [2]武汉大学信息管理学院,武汉430072

出　　处：《出版科学》2025年第2期57-71,共15页Publishing Journal

基　　金：上海出版传媒研究院“蜜度科技人机结合数字出版智能编校联合实验室招标课题”(SAYB2404)阶段性成果。

摘　　要：基于信息生态理论框架,本文将环境维度的企业支持和社群影响、个体维度的自我效能感和个人创新、内容维度的内容满意度和感知可信度6个因素纳入前因变量,借助分层回归分析和定性比较分析对1114份针对出版从业人员问卷数据进行数据处理,以验证不同维度因素的重要程度差异和确定人工智能生成内容采纳行为影响因素的组态效应。分层回归分析结果显示,企业支持、社群影响、自我效能感、个人创新、内容满意度和感知可信度均对内容采纳行为具有显著正向影响。不同层次的重要性程度排序依次为内容维度、个体维度、环境维度。组态路径分析结果显示,6个前因变量的组合呈现了4种组态,组合出了3种跨维度组合模式,即个体-内容型、环境-个体-内容型、环境-内容型。研究发现,内容维度因素最终决定从业人员的人工智能生成内容采纳行为,自我效能感和感知可信度在采纳决策过程中起关键性作用。Guided by the information ecology theory framework,this study incorporates six antecedent variables:organization support and society influence from the environmental dimension,self-efficacy and personal innovation from the individual dimension,and content satisfaction and perceived credibility from the content dimension.The data from 1114 survey respondents were analyzed using hierarchical regression analysis and qualitative comparative analysis to examine the importance of factors from various dimensions and to determine the configuration effects of factors influencing AIGC adoption behavior.The results of the hierarchical regression analysis indicate that enterprise support,community influence,self-efficacy,personal innovation,content satisfaction,and perceived credibility all have a significant positive impact on content adoption behavior.The relative importance of the three dimensions is as follows:content,individual,and environmental.The configuration path analysis reveals four configuration paths formed by the combination of the six antecedent variables,resulting in three cross-dimensional combination patterns:individual-content,environment-individual-content,and environment-content.The study finds that content dimension factors ultimately determine the adoption behavior of professionals towards AIGC,with self-efficacy and perceived credibility playing a key role in the adoption decision-making process.

关 键 词：出版从业人员 人工智能生成内容 内容采纳行为 组态效应 

分 类 号：G230[文化科学]