“工具-阶段-效力”框架下我国数字出版产业政策研究  

A Quantitative Analysis of China’s Digital Publishing Industry Policy Based on the Framework of“Tool-Stage-Effectiveness”

作　　者：刘玲武 胡海[2] 刘汉森 Liu Lingwu;Hu Hai;Liu Hansen(School of Humanities/Research Institute for Publishing,Central South University,Changsha,410012;School of Humanities,Central South University,Changsha,410012;Planning and Finance,Central South University,Changsha,410083)

机构地区：[1]中南大学人文学院/中南大学出版研究院,长沙410012 [2]中南大学人文学院,长沙410012 [3]中南大学计划财务处,长沙410083

出　　处：《出版科学》2025年第2期109-119,共11页Publishing Journal

基　　金：国家社会科学基金项目“新时代中国出版产业政策与意识形态安全研究”(19BTQ003)系列研究成果之一。

摘　　要：基于“政策工具—政策阶段—政策效力”三维框架,采用内容分析法对我国2006—2023年发布的244项数字出版产业政策进行内容计量分析。结果发现:政策工具整体分布失衡,内部结构失调;政策阶段主题持续深化,主体合作有待加强;政策效力总体偏低,政策体系有待完善。后续政策调整应当协调三类政策工具使用比例,平衡政策工具内部结构;促进政策主体和治理主体多元化,完善数字出版产业治理体系;提高政策效力,构建“1+N”政策体系,推动产业政策协同发力。Based on the three-dimensional framework of“tools-stages-effectiveness”,this paper adopts the content analysis method to analyze the content of 244 digital publishing industrial policies published in China from 2006 to 2023.The results show that the overall distribution of policy tools is imbalanced,and the internal structure is out of order;the policy theme in different stages continues to deepen,but the cooperation of the policy subjects need to be strengthened;the overall policy effectiveness is on the low side,and the policy system needs to be improved.Subsequent policy adjustments should coordinate the proportion of the three types of policy tools and balance the internal structure of policy tools;promote the diversification of policy subjects and governance subjects,and improve the governance system of the digital publishing industry;improve the effectiveness of policies,and build a“1+N”policy system to promote the synergistic power of industrial policies.

关 键 词：数字出版 政策文本 政策工具 政策效力 

分 类 号：G231[文化科学]