算法应用于旅游情感研究的风险及其治理  

Risks and Its Governance of Algorithm Applying in Tourism Emotion Research

作　　者：高进[1] 刘聪 GAO Jin;LIU Cong

机构地区：[1]东北大学文法学院 [2]北京航空航天大学公共管理学院

出　　处：《北京社会科学》2025年第3期39-49,共11页Social Sciences of Beijing

基　　金：国家社会科学基金项目(22BZZ028)——国家仪式与共同体认同研究。

摘　　要：作为数字时代的新质生产力,算法已然成为助推社会发展的关键驱动。聚焦风险视角,采用半结构化访谈法,尝试探讨算法应用对旅游情感研究的赋能机制,厘清算法应用于旅游情感研究的风险问题,揭示滋生风险的现实肇因,总结归纳风险治理的可行举措。研究发现,算法应用对旅游情感研究的赋能机制可细分为算法对消费者和生产者供需双方的赋能。算法应用对旅游情感研究的风险表现为隐私泄露、算法偏见、伦理失范、技术失控等问题,其风险成因主要有算法技术局限、数据质量不佳、企业应用失当、监管制度滞后等。为此,需要通过强化隐私保护、消除算法偏见、坚守伦理底线、加强技术管控等综合施策,打通算法应用过程中旅游情感风险治理的堵点、痛点、难点问题。As a new quality of productivity in the digital era,algorithms have become a key driver to boost social development.Focusing on the perspective of risk,the semi-structured interview method is adopted to explore the enabling mechanism of the algorithm application to tourism emotion research,clarify the risk problems applied by the algorithm to tourism emotion research,reveal the realistic causes of risk breeding,and summarize the feasible measures of risk governance.It is found that the enabling mechanism of the tourism emotion research can be subdivided into the empowerment of both consumers and producers.The risk of algorithm applying in tourism emotion research is manifested as privacy leakage,algorithm bias,ethical anomie,technology out of control and other problems,etc.The risk generation can be summarized as the limitation of algorithm technology,poor data quality,improper enterprise application,lagging regulatory system and other reasons.Therefore,it is necessary to strengthen privacy protection,eliminate algorithm bias,adhere to the ethical bottom line,strengthen technology control and other comprehensive measures,to solve the blockage,pain points and difficulties in the application of algorithm.

关 键 词：算法技术 旅游情感 算法偏见 旅游 大数据 

分 类 号：F592.3[经济管理—旅游管理]