Exploration into the Localization Path of International High-end Boutique Hotels:A Case Study of Hotel Indigo Shanghai on the Bund  

作　　者：XU Meng YU Ziping 

机构地区：[1]Nanjing Xiaozhuang University,Nanjing,Jiangsu 211171,China

出　　处：《Journal of Landscape Research》2025年第1期59-62,共4页景观研究(英文版)

基　　金：Sponsored by application research project of social sciences of Jiangsu Province(24SZC-117).

摘　　要：Taking the Hotel Indigo Shanghai on the Bund as an example,this paper explores the localization of international high-end boutique hotels in China by using the methods of literature research and case study.The results show that the localization of international high-end boutique hotels is embodied in brand building,spatial layout,service design and cultural activity planning,and that the perfect integration of international brand concept and local culture is an important factor for its success in the Chinese market.The research aims to provide reference for promoting the in-depth development and integration of international high-end boutique hotels in the Chinese market and the localization process of state-owned high-end boutique hotels in the future host country.

关 键 词：Boutique hotel LOCALIZATION Hotel Indigo 

分 类 号：F42[经济管理—产业经济]