数字经济政策扩散的网络特征与动力机制研究——基于533份政策文本的社会网络分析  

Network Characteristics and Dynamic Mechanism of Policy Diffusion in Digital Economy:SNA Analyses Based on 533 Policy Texts

作　　者：魏萍[1] 蔡润雨 颜家琴 WEI Ping;CAI Runyu;YAN Jiaqin(School of Public Management,Zhongnan University of Economics and Law,Wuhan 430073,China;School of Economics,Xiamen University,Xiamen,361005,China)

机构地区：[1]中南财经政法大学公共管理学院,湖北武汉430073 [2]厦门大学经济学院,福建厦门361005

出　　处：《管理学刊》2025年第1期97-113,共17页Journal of Management

基　　金：国家社会科学基金项目(23BSH050);湖北省高等学校哲学社会科学研究重大项目(22ZD018)。

摘　　要：数字经济政策的制定和实施对数字经济发展至关重要。数字经济政策扩散研究能为数字经济发展提供理论经验和方法指导。以政策扩散理论为基础,利用社会网络分析法(SNA)构建政策扩散六维度分析框架和测度指标,量化分析533份中国数字经济政策文本,探究数字经济政策扩散的网络特征和动力机制。研究发现:中国数字经济政策网络规模较大,但网络密度稀疏、整体凝聚力较低;国务院印发的《“十四五”数字经济发展规划》的政策扩散效率最高,自上而下的政策扩散方式占主导地位;行政指令、竞争、学习与模仿、社会化等机制是推动数字经济政策扩散的动力来源。要优化数字经济政策扩散体系,政策行动主体需进一步创造政策文本发布适宜条件、健全政策自下而上扩散模式、培育地方政府良性扩散机制。The formulation and implementation of digital economy policies are crucial to the development of digital economy.The research on the diffusion of digital economy policies provides theoretical experience and methods for the development of digital economy.Based on the theory of policy diffusion,the social network analysis method(SNA)is used to construct a sixdimensional analysis framework and indexes for policy diffusion,quantitatively analyze 533 China’s digital economy policy texts,and study the network characteristics and dynamic mechanism of digital economy policy diffusion.It is found that the network of China’s digital economy policy is a large-scale network,the density reflects sparseness,the overall cohesion is low,the policy“14th Five-Year Plan”digital economy development plan has the highest diffusion efficiency,and the topdown policy diffusion method is dominant.The dynamic mechanism of the diffusion of China’s digital economy policies include administrative directives,competition,learning and imitation,and socialization.To optimize the policy diffusion system of the digital economy,public policy practitioners can focus on three aspects:creating suitable conditions for the release of policy texts,improving the bottom-up diffusion mode of policies,and developing a benign diffusion mechanism for local governments.

关 键 词：数字经济政策 政策扩散 政策网络 社会网络分析 

分 类 号：F120[经济管理—世界经济]