从文坛巨匠到网络红人——短视频中的世俗化鲁迅形象  

From Literary Giant to Internet Celebrity——The Secularized Image of Lu Xun in Short Videos

作　　者：温瑞鑫 杨文军 WEN Rui-xin;YANG Wen-jun(College of Liberal Arts,Hubei Normal University,Huangshi 435002,China)

机构地区：[1]湖北师范大学文学院,湖北黄石435002

出　　处：《湖北工业职业技术学院学报》2025年第1期51-57,共7页Journal of Hubei Industrial Polytechnic

摘　　要：鲁迅是中国现代文学中的重要研究对象,对鲁迅的研究、接受和塑造过程,也是将其作为一种符号进行建构的过程。当前短视频成为了最大的信息传播载体之一,在短视频这个新的媒介载体当中,鲁迅的形象被进行了多元的建构。曾经被赋予神圣光环、崇高地位和深邃思想的鲁迅形象如今正经历着一种解构过程,他在特定历史文化背景下形成的生命体验和思想价值往往被忽略,他的形象逐渐被塑造成一个更接地气、更容易引起共鸣的普通人。此时,只有关注社会现实、评估公众塑造的局限与价值,才能防止鲁迅形象在赞誉与非议中失真,成为“沉默的他者”。Lu Xun is an important subject of study in modern Chinese literature.The process of researching,accepting and shaping Lu Xun is also a process of constructing him as a symbol.In the new medium of short videos,the image of Lu Xun,once endowed with a sacred halo,a lofty status and profound thoughts,has now been constructed in a diverse way.His life experiences and ideological values formed in a specific historical and cultural background have been ignored,and his image has been shaped into a more down-to-earth and relatable ordinary person.At this time,only by paying attention to social reality and evaluating the limitations and values of the public's shaping can we prevent the image of Lu Xun from being distorted in praise and criticism and becoming a“silent other”.

关 键 词：短视频 鲁迅形象 大众文化 消费主义 

分 类 号：I210.96[文学—中国文学] G20[文化科学—传播学]