智能时代马克思主义理论传播的现实问题与路径研究  

The Practical Problems and Paths of Marxist Theory Dissemination in the Era of Intelligence

作　　者：祝新宇 ZHU Xinyu(Tongji University,Shanghai 200092,China;Tongji University Branch Center of the Shanghai Research Center for Xi Jinping’s Thought on Socialism with Chinese Characteristics in the New Era,Shanghai 200092,China)

机构地区：[1]同济大学,上海200092 [2]上海市习近平新时代中国特色社会主义思想研究中心同济大学分中心,上海200092

出　　处：《河南科技学院学报(社会科学版)》2025年第3期8-14,30,共8页Journal of Henan Institute of Science and Technology

基　　金：教育部人文社会科学研究青年基金项目“数字化时代‘00后’大学生意识形态安全风险辨识及其防范研究”(23YJC710059),主持人:林敏建。

摘　　要：智能技术的广泛应用与飞速革新促使马克思主义理论传播产生“智媒化”转变,展现出人机关联化、推送精准化、参与个性化、信息数据化等新特征,为马克思主义理论传播深度赋能。同时,也带来一系列现实问题,具体表现为“同质化内容”弱化马克思主义理论传播感召力,“信息茧房”降低马克思主义理论传播凝聚力,“人人皆媒”解构马克思主义理论传播引领力,“流量至上”削弱马克思主义理论传播影响力。因此,应坚持以主流媒体为主导,从强化智能技术规制、压实各类媒体平台责任、提升网络用户数字素养等方面对智能时代马克思主义理论传播面临的现实问题予以突破,切实提升马克思主义理论传播效能。The wide application and rapid innovation of intelligent technology have promoted the transformation of“intelligent media”in the dissemination of Marxist theory,showing new characteristics such as human-computer correlation,accurate push,personalized participation and information datamation,which not only enables the in-depth dissemination of Marxist theory,but also brings a series of practical problems.Specifically,“homogenized content”weakens the appeal of Marxist theory communication;“information cocoon”reduces the cohesion of Marxist theory communication;that“everyone is a medium”deconstructs the leading force of Marxist theory communication,and“flow first”weakens the influence of Marxist theory communication.Therefore,we should adhere to the mainstream media as the leading,by the strengthening of intelligent technology regulation,compaction of various media platforms,improving the digital literacy of network users and other aspects so as to tackle the practical problems faced by the dissemination of Marxist theory in the intelligent era,and thus effectively improve the dissemination efficiency of Marxist theory.

关 键 词：智能时代 马克思主义理论传播 智能技术 信息茧房 

分 类 号：D64[政治法律—政治学] G206[政治法律—中外政治制度]