基于AHP-模糊综合评价法的仿古城景区旅游吸引力评价研究——以温宿古城文化旅游区为例  

Research on Tourism Attractiveness Evaluation of Replica Ancient City Scenic Areas Based on AHP-Fuzzy Comprehensive Evaluation Method:Taking Wensu Ancient City Cultural Tourism Zone as an Example

作　　者：邵立伟 焦瑞 柴健 袁安安 

机构地区：[1]新疆理工学院经济贸易与管理学院

出　　处：《建筑与文化》2025年第3期224-227,共4页Architecture & Culture

基　　金：阿克苏市文旅行业人才综合能力提升服务咨询项目(项目编号:XJLGHX2024069);教育部产学合作协同育人项目(项目编号:231101473205301);新疆维吾尔自治区高校基本科研业务费科研项目(项目编号:XJEDU2024J133)。

摘　　要：为加强仿古城景区这种新型旅游资源的研究,以温宿古城文化旅游区作为典型代表,构建案例景区旅游吸引力评价指标体系并进行实证检验。结果发现:第一,案例景区旅游吸引力评价指标体系构建的科学性和稳定性较好。第二,案例景区旅游吸引力综合评价得分为3.950,非常接近“具有吸引力”等级。但是,各维度旅游吸引力评价得分存在一定程度差异。第三,仿古城景区在开发和运营管理过程中,应充分利用各种资源,凸显管理地位与作用,关注客源群体变化。To enhance the research on replica ancient cities as a new type of tourism resources,the study takes the Wensu Ancient City Cultural Tourism Zone as a typical representative,constructs an evaluation indicator system for the tourism attractiveness of the case scenic area,and conducts empirical tests.The results show that:First,the construction of the evaluation indicator system for the tourism attractiveness of the case scenic area is scientific and stable.Second,the comprehensive evaluation score of the tourism attractiveness of the case scenic area is 3.950,which is very close to the level of"attractive".However,there are certain differences in the evaluation scores of tourism attractiveness across different dimensions.Third,during the development and operational management of replica ancient city scenic areas,it is crucial to fully utilize various resources,highlight the management status and role,pay attention to changes in the tourist demographics.

关 键 词：旅游吸引力 AHP-模糊综合评价法 仿古城景区 温宿古城文化旅游区 

分 类 号：F59[经济管理—旅游管理]