基于网络文本分析的云台山乡村民宿旅游形象感知与提升策略研究  

Research on the Perception and Enhancement Strategies of Yuntai Mountain Rural Homestay Tourism Image Based on Network Text Analysis

作　　者：张健 刘辉[1] 李鑫 

机构地区：[1]河南理工大学建筑与艺术设计学院

出　　处：《建筑与文化》2025年第3期272-275,共4页Architecture & Culture

摘　　要：以云台山乡村民宿为研究对象,选取携程网的民宿评论为数据来源,采用内容分析法,分析游客的点评文本,挖掘游客对乡村民宿认知和情感层面的形象感知,以及乡村民宿存在的问题。基于此,文章提出提升民宿服务质量与内容、增强民宿自然与人造环境吸引力、优化房间功能与设施的配置、提高交通的可达性与出行便利度等措施,以期提升乡村民宿的旅游形象感知,促进民宿的可持续发展。This study focuses on Yuntai Mountain rural homestay,using reviews from Ctrip as the data source.Content analysis was employed to analyze tourist review texts,exploring tourists'cognitive and emotional perceptions of rural homestay as well as identifying existing issues.The paper proposes measures to improve service quality and diversity,enhance the attractiveness of natural and man-made environments,enhance room and facility experience quality,and improve accessibility and convenience of transportation,with the goal of enhancing the tourism image perception of rural bed and breakfasts and promoting their sustainable development.

关 键 词：旅游形象 游客感知 云台山 乡村民宿 网络文本分析 

分 类 号：F59[经济管理—旅游管理]