非遗“佛山狮头”彩扎在包装设计中的应用研究  

Research on the Application of Intangible Cultural Heritage“Foshan Festoon Lion Head”in Package Design

作　　者：叶子瑜 

机构地区：[1]西安外国语大学艺术学院

出　　处：《包装与设计》2025年第1期160-161,共2页Package & Design

摘　　要：“佛山狮头”彩扎是我国优秀的非物质文化遗产,集绘画、戏剧、装饰等艺术元素为一体,寄托着人们对美好生活的向往。本文首先对传统“佛山狮头”彩扎的造型、色彩、纹样等视觉语言进行了详细的研究和分析,然后对“佛山狮头”彩扎的视觉元素进行了提取、分解、重构,最后结合现代设计手法将“佛山狮头”彩扎的视觉元素融入糕点礼盒包装设计中。研究旨在传播中华特有的醒狮文化,促进“佛山狮头”彩扎这一非物质文化遗产的传承和创新发展,同时丰富现代包装设计的文化内涵和视觉表现形式。The“Foshan Festoon Lion Head”is an outstanding intangible cultural heritage of China.It integrates artistic elements of painting,drama and decoration,embodying people's yearning for a better life.This paper first conducts a detailed research and analysis on the visual language of traditional“Foshan Festoon Lion Heads”in terms of forms,colors and patterns.On this basis,the author extracts,decomposes,reconstructs the visual elements of“Foshan Festoon Lion Head”,and then incorporates these visual elements into the design of pastry gift box packaging using modern design approach.The study aims to spread the unique Chinese lion dance culture,promote the inheritance and innovative development of the intangible cultural heritage“Foshan Festoon Lion Head”,and at the same time enrich the cultural connotation and visual expression of modern packaging design.

关 键 词：非物质文化遗产 佛山狮头彩扎 醒狮文化 包装设计 

分 类 号：F42[经济管理—产业经济]