陌生化理论在艺术设计领域中的应用研究  

Study of the Application of Defamiliarization Theory in Art Design

作　　者：刘茂琳 

机构地区：[1]武汉理工大学艺术与设计学院

出　　处：《包装与设计》2025年第1期171-173,共3页Package & Design

摘　　要：陌生化理论源自俄国形式主义学派,其核心在于打破人们对日常事物的自动化感知,使观众产生新奇感,重新体验事物的审美价值。本文意在探讨陌生化理论在艺术设计领域的应用:首先阐述陌生化理论的原始定义;然后分析其与艺术设计的联系;最后聚焦艺术设计领域下的视觉传达设计、环境设计与数字媒体艺术设计,结合实践案例分析陌生化手法在艺术设计领域的具体体现与优势。研究旨在为艺术设计领域的进一步创新提供思路。The theory of Defamiliarization originates from the Russian formalist school,and its core lies in breaking people's automatic perception of everyday things,so that the audience can enjoy a sense of novelty and re-experience the aesthetic value of the common things.This paper intends to explore the application of the Defamiliarization theory in art design.Firstly,it elaborates the original definition of the theory,then analyzes its connection with art design,and finally focuses on visual communication design,environmental design and digital media art design,and analyzes with the practical cases the specific reflections and advantages of Defamiliarization in the field of art design.The research aims to provide new ideas for further innovation in art design.

关 键 词：陌生化 艺术设计 视觉传达设计 环境设计 数字媒体艺术 

分 类 号：J50[艺术—艺术设计]