健康传播效果评价研究理论应用与对策建议  

Theoretical application and suggestions of health communication effect evaluation research

作　　者：郑子聪 谢董颖 张颖 黄阳梅[1] 王勐[1] 邱五七[2] ZHENG Zicong;XIE Dongying;ZHANG Ying;HUANG Yangmei;WANG Meng;QIU Wuqi(Department of Health Education,Hangzhou Center for Disease Control and Prevention(Hangzhou Health Supervision Institution),Hangzhou 310051,Zhejiang,China;Public Health Strategic Intelligence Research Office,Institute of Medical Information,Chinese Academy of Medical Sciences,Beijing 100020,China)

机构地区：[1]杭州市疾病预防控制中心(杭州市卫生监督所)健康教育所,浙江杭州310051 [2]中国医学科学院医学信息研究所公共卫生战略情报研究室,北京100020

出　　处：《中国现代医生》2025年第8期79-82,共4页China Modern Doctor

基　　金：杭州市医药卫生科技项目(A20251333)。

摘　　要：目的探讨健康传播效果评价研究中的理论应用,为健康传播工作提供支撑。方法以健康传播、健康活动、健康科普、效果评价等为主题词,对数据库自建库至2024年5月27日收录的文献进行检索,通过去除重复文献,阅读文献标题和摘要等信息进行文献筛选,筛选出121篇文献作为研究样本。结果大部分文献未采纳理论框架,仅有33篇文献有理论应用,主要集中于公共卫生和传播学领域,应用最多的是知信行理论、拉斯韦尔5W传播模式和说服理论,整体以西方理论为主,缺乏本土化理论的应用和创新。结论未来的健康传播效果评价应更多使用理论框架支撑研究,借鉴和融合不同学科理论,探索本土化理论研究路径。Objective To explore theoretical application of health communication effect evaluation in order to provide support for health communication.Methods Using health communication,health activities,health science popularization,effect evaluation as precise keywords,literature collected by databases from built to May 27,2024 was searched,and literature was screened by removing duplicate literature and reading title and abstract of literature.A total of 121 literatures were selected as research samples.Results Most of literatures did not adopt theoretical framework,and only 33 literatures had theoretical applications,mainly in fields of public health and communication.The most widely used literatures were theory of knowing and believing,Lasswell’s 5W mode of communication and theory of persuasion,which were dominated by Western theories and lacked application and innovation of localized theories.Conclusion The future health communication effect evaluation should use more theoretical framework to support research,learn from and integrate theories of different disciplines,and explore localization theory research path.

关 键 词：健康传播 健康科普 效果评价 理论应用 

分 类 号：R193[医药卫生—卫生事业管理]