基于ASEB与IPA分析的城郊乡村旅游发展策略研究——以合肥三十岗乡为例  

Research on rural tourism development strategy based on ASEB and IPA analysis-taking Hefei Sanshigang Township as an example

作　　者：原宇 YUAN Yu(School of Business,Hefei University of Economics,Hefei Anhui 230011,China)

机构地区：[1]合肥经济学院商学院,安徽合肥230011

出　　处：《延边大学农学学报》2025年第1期98-102,共5页Journal of Agricultural Science Yanbian University

基　　金：合肥经济学院科研重点项目(2023HYJ007);国家级大学生创新创业计划项目(202313616010)。

摘　　要：研究乡村旅游发展策略对于促进农村经济发展、促进城乡交流与融合,以及推动旅游业可持续发展等方面都具有重要意义。该文以合肥三十岗乡为例,运用ASEB(activity,setting,experience,benefit)栅格分析法和IPA(important-performance analysis)分析法,从活动、环境、体验、利益等4个方面来对合肥市三十岗乡旅游的游客满意度进行深入研究。研究结果显示,三十岗乡旅游的娱乐活动的体验、农事活动的体验、交通便捷程度、特色餐饮、购物环境、富有特色的纪念品,以及提升收获美好的回忆方面亟待提升。在此基础上,该文提出合理化的乡村旅游发展对策:丰富旅游产品种类,增加互动性和体验性强的活动;强化对乡村旅游基础设施的统一布局和优化提升;拓展宣传渠道,以特色引领乡村,提升游客的旅游体验。Researching rural tourism development strategies is of great significance for promoting rural economic development,facilitating urban-rural exchange and integration,and driving sustainable tourism growth.Taking Hefei Sanshigang Township as an example,this study employs the ASEB(activity,setting,experience,benefit)and important-performance analysis methodologies to conduct an in-depth exploration of tourist satisfaction with tourism in Sanshigang Township of Hefei from four aspects:activities,settings,experience,and benefits.The research results indicate that there is an urgent need for improvement in the areas of entertainment activity experiences,agricultural activity experiences,transportation convenience,specialty dining,shopping environments,distinctive souvenirs,and enhancing memorable experiences.Based on these findings,reasonable rural tourism development countermeasures are proposed,including diversifying tourism product categories and increasing interactive and experiential activities;strengthening the unified layout and optimization of rural tourism infrastructure;expanding promotional channels,leading rural areas with unique features,and creating profound tourist experiences.

关 键 词：ASEB栅格分析法 IPA分析法 乡村旅游 三十岗乡 

分 类 号：F590[经济管理—旅游管理]