农村电商发展对农产品销售能力的影响研究——来自“淘宝村”的经验证据  

Research on the impact of rural e-commerce development on agricultural product sales capability-empirical evidence from“Taobao Village”

作　　者：罗少兰[1] 王强 林阿娟 LUO Shaolan;WANG Qiang;LIN Ajuan(Xiamen Ocean Vocational and Technical College,Xiamen Fujian 361000,China)

机构地区：[1]厦门海洋职业技术学院,福建厦门361000

出　　处：《延边大学农学学报》2025年第1期107-110,共4页Journal of Agricultural Science Yanbian University

基　　金：教育部第三期供需对接就业育人项目(2023122926134)。

摘　　要：该文基于2013—2022年“淘宝村”与县级指标匹配数据,实证检验农村电商发展对农产品销售能力的影响。该研究表明:农村电商发展能够提升农产品销售能力,该结论经过内生性检验和稳健性检验后依旧成立;农村电商发展能够通过提升农业信息化水平和促进产业升级提高农产品的销售能力;农村物流能够正向调节农村电商发展对农产品销售能力的提升机制。Based on the matching data of“Taobao Village”and county-level indicators from 2013 to 2022,this article empirically tests the impact of rural e-commerce development on the sales capacity of agricultural products.Research has shown that the development of rural e-commerce can enhance the sales capacity of agricultural products,and this conclusion still holds true after endogeneity and robustness tests;the development of rural e-commerce can enhance the sales capacity of agricultural products by improving the level of agricultural informatization and promoting industrial upgrading;rural logistics can positively regulate the mechanism by which the development of rural e-commerce enhances the sales capacity of agricultural products.

关 键 词：农村电商 农产品销售能力 农业信息化 产业升级 

分 类 号：F323[经济管理—产业经济]