扎根理论下银发群体智能电视消极使用行为影响因素分析  

Analysis of Influencing Factors on Negative Usage Behaviors of Smart TVs Among the Silver-Haired Group Based on Grounded Theory

作　　者：杨溪 樊淑琴 李婧 YANG Xi;FAN Shu-qin;LI Jing(School of Innovation and Entrepreneurship,Xiangyang Polytechnic University;School of Literature and Media,Hubei University of Arts and Science)

机构地区：[1]襄阳职业技术学院创新创业学院 [2]湖北文理学院文学与传媒学院,湖北襄阳441000

出　　处：《海南开放大学学报》2025年第1期56-62,75,共8页Journal of Hainan Open University

摘　　要：随着我国人口老龄化进程加速,弥合老年群体数字鸿沟、推进媒介适老化成为社会治理的重要议题。运用扎根理论对家庭媒介核心场景的实证分析发现,老年群体的智能电视使用行为呈现出消费保守主义、弱者身份认同、犬儒主义、自我赋权、家庭资源向下流动5个核心特征。其中,消费保守主义与弱者身份认同形成耦合效应,构成银发群体使用智能电视的壁垒;家庭场域中媒介使用权的代际博弈,映射传统家长权威弱化与家庭资本代际转移的深层社会变迁。智能电视消极使用行为反映了银发群体的个人背景、家庭关系以及身体机能等信息,为反数字鸿沟理论提供了新的解释路径。With the accelerating aging of China’s population,bridging the digital divide among the elderly and advancing age-adapted media services have become critical issues in social governance.Through an empirical analysis of family media scenarios using grounded theory,this study reveals five core characteristics of smart TV usage behaviors among the elderly:consumer conservatism,weak identity recognition,cynicism,self-empowerment,and downward inter-generational flow of family resources.Among these,the coupling effect between consumer conservatism and weak identity recognition forms barriers to smart TV adoption,while intergenerational competition over media usage rights within families reflects deeper societal shifts,such as the decline of traditional parental authority and the inter-generational transfer of family capital.The negative usage behaviors of smart TVs highlight the personal backgrounds,family dynamics,and physical limitations of the silver-haired group,offering new explanatory pathways for anti-digital divide theories.

关 键 词：银发群体 智能电视 家庭关系 权力转移 

分 类 号：G2[文化科学]