青年“复制人‘网红’”现象的生成诱因、风险审视与规避策略  

Generation Inducements,Risk Review and Avoidance Strategies of"Clone'Internet Celebrities'"Phenomenon Among Youth

作　　者：蒋春芝 JIANG Chun-zhi(School of Marxism,Southwest University,Chongqing 400715,China)

机构地区：[1]西南大学马克思主义学院,重庆400715

出　　处：《海南开放大学学报》2025年第1期76-81,88,共7页Journal of Hainan Open University

基　　金：2024年重庆市人文社科重点研究基地项目“数字化赋能高职劳动实践教育融入‘大思政课’的路径探究”(项目编号:24SKJD162)。

摘　　要：媒介技术的升级迭代、对受众需求偏好的迎合以及流量变现的利益驱动是青年“复制人‘网红’”现象的生成诱因。同时,青年“复制人‘网红’”现象带有的去中心化、形象戏谑和审丑狂欢等不良倾向,使主流文化面临被边缘化的危机,公众人物合法权益受到侵犯,个体道德行为也被反向形塑。为应对这些潜在风险,必须加强科学引导,如强化主流价值引领、完善相关制度规约建设、提升监管主体的效能和提高内容创作的质量等,以此实现技术理性与人文精神的动态平衡。The evolution of media technology,the catering to audience preferences,and the profitdriven pursuit of traffic monetization serve as key triggers for the emergence of the"clone'internet celebrities'"phenomenon among the youth.Simultaneously,this trend,characterized by decentralization,satirical personas,and a carnivalesque revelry in the grotesque,poses risks such as marginalizing mainstream culture,infringing upon the legal rights of public figures,and negatively shaping individual moral behavior.To address these risks,it is imperative to strengthen scientific guidance through measures including reinforcing the leadership of core values,improving institutional regulations,enhancing regulatory efficiency,and elevating content quality.These efforts aim to achieve a dynamic balance between technological rationality and humanistic spirit.

关 键 词：青年 “复制人‘网红’” 亚文化 

分 类 号：G641[文化科学—高等教育学]