新文科视域下电子商务专业实践课程思政改革路径探索  

Exploration of Ideological and Political Reform in Practical Courses for E-Commerce Major Under the Perspective of New Liberal Arts

作　　者：刘加林 肖卉 罗伟祎 刘诗海 LIU Jialin;XIAO Hui;LUO Weiyi;LIU Shihai(Business School,Hunan University of Humanities,Science and Technology,Loudi 417000,Hunan)

机构地区：[1]湖南人文科技学院商学院,湖南娄底417000

出　　处：《湖南工业职业技术学院学报》2025年第1期87-90,95,共5页Journal of Hunan Industry Polytechnic

基　　金：2023年湖南省普通本科高校教学改革重点项目“数字经济时代背景下电子商务专业实践教学体系重构与实践”(项目编号:HNJG-20231168);2024年湖南省普通本科高校教学改革重点项目“混合式教学模式下《财务管理原理与实务(一)》课程思政教学改革与实践”(项目编号:202401001465)。

摘　　要：新文科快速发展是适应新一轮高等教育改革的必然选择,而数智化发展为电子商务专业人才培养带来新的机遇与挑战。目前电子商务专业实践课程思政面临建设匮乏、成效评价难、案例选择难、长效保障机制缺乏等困境,为此,构建“六位一体”的实践课程思政体系,重塑六大思政元素,优化实践课程教学内容,形成多元、多维以及多视角的全新育人模式,构建立体化保障机制,达到培根铸魂、启智润心的育人目标。The rapid development of new liberal arts is an inevitable choice to adapt to the new round of higher education reform,and the development of digital intelligence brings new opportunities and challenges to the training of e-commerce major.At present,ideological and political development in practice courses for e-commerce major faces lack of construction,difficulty in effectiveness evaluation and case selection,lack of long-term safeguard mechanisms,and other dilemmas.Therefore,the"six in one"ideological and political system in practice courses is constructed,which reshapes the six ideological and political elements,optimizes course content,forms a multidimensional,multi perspective,and new education model,builds a tridimensional safeguard mechanism,to achieve the goal of cultivating the soul,enlightening the mind,and enriching the heart.

关 键 词：新文科 实践课程思政 电子商务 

分 类 号：G641[文化科学—高等教育学]