平台经济赋能绍兴纺织业发展的路径与对策研究  

Research on the paths and countermeasures of empowering the development of Shaoxing textile industry with platform economy

作　　者：堵琴娟[1] Du Qinjuan(Shaoxing Vocational&Technical College,Shaoxing 312000,China)

机构地区：[1]绍兴职业技术学院,浙江绍兴312000

出　　处：《纺织报告》2025年第2期27-29,共3页

基　　金：绍兴职业技术学院2023年度校级课题“绍兴纺织产业数智化发展路径研究”(ZK202327);绍兴市哲学社会科学研究“十四五”规划2024年度重点课题“平台经济赋能纺织业优化升级的动力机制和实现路径研究”(145J094)。

摘　　要：纺织业是绍兴的支柱性产业,探究平台经济如何赋能绍兴纺织业发展具有重要意义。基于绍兴实践的深度剖析,平台经济通过3种路径赋能纺织业,包括提高纺织生产供应的效率和协同水平、促进纺织面料销售交易的便捷化和精准化、助力纺织企业“出海”和增强国际竞争力。为更好地发挥平台经济赋能绍兴纺织业的作用,应进一步完善绍兴纺织业产业链协同、技术创新能力、专业人才、平台建设等方面。The textile industry is a pillar industry of Shaoxing,and exploring how the platform economy can empower the development of Shaoxing textile industry is of great significance.Based on an in-depth analysis of Shaoxing’s practice,the platform economy empowers the textile industry through three pathways,including improving the efficiency and collaboration level of textile production and supply,facilitating and precisionizing the sales and transactions of textile fabrics,and assisting textile enterprises in“going global”and enhancing international competitiveness.To better leverage the role of the platform economy in empowering Shaoxing textile industry,it is necessary to further improve aspects such as the industry chain collaboration,technological innovation capabilities,professional talents,and platform construction of Shaoxing textile industry.

关 键 词：绍兴纺织业 平台经济 数字化转型 

分 类 号：F423.3[经济管理—产业经济]