浅论非物质文化遗产的数字化传承与创新——以闽清义窑青白瓷为例  

Brief discussion on the digital inheritance and innovation of intangible cultural heritage:taking Minqing Yiyao blue and white porcelain as an example

作　　者：商春玲[1] Shang Chuning(Fuzhou Polytechnic,Fuzhou 350000,China)

机构地区：[1]福州职业技术学院,福建福州350000

出　　处：《纺织报告》2025年第2期136-138,共3页

基　　金：2023年福建省社会科学基金项目“数字媒介生活视阈下影像社交与审美复调建构研究”(FJ2023B095)。

摘　　要：闽清义窑历史悠久,义窑青白瓷更是凝聚着历史的韵味和匠人的精神,但时代的变迁使其在当代面临式微。义窑青白瓷的复兴需要从非遗活态属性出发,挖掘新的生活内涵,而数字化生活为闽清义窑瓷器等非遗的活态传承模式的建构提供了依据。将数字逻辑应用于非遗,将非遗推入生活情境实现传播;借助数字技术的交互特征,将非遗变成日常生活化体验;通过数字资本的运作,为非遗创设符合当代市场需求的文创产品,并以数字化平台为依托。这些都将激发非遗的生命力,也是闽清义窑突破当前相对滞后的传承模式、以数字思维为其新生活样态赋能的可借鉴思路。Minqing Yiyao has a long history,and Yiyao blue and white porcelain embodies the charm of history and the spirit of craftsmen.However,the changes of the times have led to its decline in contemporary times.The revival of Yiyao blue and white porcelain requires starting from the living property of intangible cultural heritage,exploring new life connotations,and digital life provides a basis for the construction of the living inheritance model of intangible cultural heritage such as Minqing Yiyao porcelain.Applying digital logic to intangible cultural heritage and pushing it into real-life situations for dissemination;by leveraging the interactive features of digital technology,intangible cultural heritage can be transformed into daily life experiences;through the operation of digital capital,we aim to create cultural and creative products that meet contemporary market demands for intangible cultural heritage,and rely on digital platforms.All of these will stimulate the vitality of intangible cultural heritage,and also provide a reference for Minqing Yiyao to break through the relatively backward inheritance model and empower its new way of life with digital thinking.

关 键 词：数字非遗 活态传承 传播逻辑 交互体验 数字资产 

分 类 号：TQ174.72[化学工程—陶瓷工业]