差异·原真:文化基因视角下龙胜红瑶服饰的数字化保护与创新性发展  

Differences and authenticity:Digital protection and innovative development of Longsheng Hongyao costumes from the perspective of Cultural genes

作　　者：刘忠禹 陆李彬 覃茜茜 LIU Zhongyu;LU Libin;QIN Qianqian(School of History,Culture and Tourism,Guangxi Normal University,Guilin 541001,China;School of Design,Guangxi Normal University,Guilin 541001,China)

机构地区：[1]广西师范大学历史文化与旅游学院,广西桂林541001 [2]广西师范大学设计学院,广西桂林541001

出　　处：《染整技术》2025年第3期114-116,共3页Textile Dyeing and Finishing Journal

基　　金：2024年国家级大学生创新创业训练计划项目“差异·原真:新质生产力下龙胜红瑶服饰文化基因图谱构建与差异性活化研究”(S202410602010)。

摘　　要：少数民族服饰作为中华优秀传统文化的重要象征和独特表达,在现代社会面临着同质和变异的双重挑战。在数字化背景下,有必要结合文化基因理论,对龙胜红瑶服饰文化基因进行显性与隐性基因解构分析和图谱构建,并从建设数字基因库、数字IP打造和数字化传播等角度提出具体路径,以此激活龙胜红瑶服饰文化基因,在保有原真性的基础上实现差异性发展和大众化传播。As an important symbol and unique expression of Chinese excellent traditional culture,ethnic minority costumes face the dual challenges of homogeneity and variation in modern society.Therefore,in the context of digitalization,it is necessary to deconstruct and analyze the dominant and recessive genes of the Longsheng Hongyao costumes cultural gene and construct the map based on the theory of cultural gene,and propose specific paths from the perspectives of digital gene bank construction,digital IP construction and digital transmission,so as to activate the Longsheng Hongyao costumes cultural gene.On the basis of maintaining the authenticity,it can realize the differential development and popularization.

关 键 词：文化基因 龙胜红瑶 数字化保护 创新性发展 

分 类 号：TS941.12[轻工技术与工程—服装设计与工程]