景区文创产品中扎染纹样设计的色彩搭配与视觉效果分析  

Color matching and visual effect analysis of tie-dye pattern design in scenic cultural and creative products

作　　者：王冉 温佳琳 WANG Ran;WEN Jialin(Hebei Women’s Vocational College,Shijiazhuang 050091,China)

机构地区：[1]河北女子职业技术学院,河北石家庄050091

出　　处：《染整技术》2025年第3期120-122,共3页Textile Dyeing and Finishing Journal

摘　　要：随着文化旅游业的快速发展,景区文创产品作为文化传播的重要媒介,其设计与表现力直接影响消费者的购买决策与文化体验,而扎染技术以色彩丰富性及独特的纹理效果为文创产品提供了丰富的视觉表现力。探讨景区文创产品中扎染纹样设计的色彩搭配及视觉效果,对扎染纹样和色彩使用具体案例进行分析,从而探索对于提升产品市场竞争力和文化传播效率的潜在影响。With the rapid development of cultural tourism industry,scenic cultural and creative products,as important media for cultural dissemination,have a direct impact on consumers’purchasing decisions and cultural experiences in terms of design and expression.Tie-dye technology provides rich visual expression for cultural and creative products with its rich color and unique texture effects.Based on this,it is necessary to explore the color matching and visual effects of tie-dye pattern design in scenic cultural and creative products,and analyze specific cases of tie-dye pattern and color use,so as to explore the potential impact on improving product market competitiveness and cultural communication efficiency.

关 键 词：文创产品 扎染技术 色彩搭配 视觉效果 

分 类 号：TS941.2[轻工技术与工程—服装设计与工程]