浅谈老字号谢馥春发展的内涵与外延  

A Brief Discussion on the Connotation and Extension of the Development of the Time-honored Brand Xie Fu Chun

作　　者：童玲 TONG Ling(Jiangsu Xie Fu Chun National Cosmetics Co.,Ltd.,Yangzhou,Jiangsu 225001)

机构地区：[1]江苏谢馥春国妆股份有限公司,江苏扬州225001

出　　处：《江苏商论》2025年第4期32-34,共3页Jiangsu Commercial Forum

摘　　要：江苏谢馥春国妆股份有限公司,风风雨雨走了一百九十多个年头。特别是经过三年疫情的敲打和磨炼,老字号谢馥春更显其特有的魅力。风雨兼行,稳中求进,务实发展,开发了多款适应现代消费者的产品,深受消费的青睐,并取得了显著的经济效益。谢馥春双龙共舞,深拓品牌、品质的发展内涵,同时不断延伸品牌、品质的发展外延,原汁原味、一脉相承了谢馥春的古典传统理念以及现代创新手段,培育了新质生产力。Jiangsu Xie Fu National Cosmetics Co.,Ltd.has gone through more than 190 years of wind and rain.Especially after the three-year pandemic,the time-hon brand Xie Fu Chun has shown its unique charm.With the wind and rain,steady progress,pragmatic development,and the development of a number of products suitable for consumers,it has been favored by consumers and has achieved remarkable economic benefits.Xie Fu Chun's dual dragon dance deeply explores the connotation of brand and quality development and at the same time,it continuously extends the extension of brand and quality development.It retains the original flavor and inherits the classical traditional concept of Xie Fu Chun the modern innovative means,and cultivates new quality productivity.

关 键 词：谢馥春 发展内涵 发展外延 新质生产力 

分 类 号：F71[经济管理—产业经济] F40