广州起义纪念馆数字化旅游开发问题研究  

Research on the Digital Tourism Development of Guangzhou Uprising Memorial Hall

作　　者：吴水田[1] 黄建炜 WU Shui-tian;HUANG Jian-wei(School of Management/Tourism,Guangzhou University,Guangzhou 510006,Guangdong,China;School of Humanities,Jinan University,Zhuhai,Guangdong 519070,China)

机构地区：[1]广州大学管理学院/旅游学院,广东广州510006 [2]暨南大学人文学院,广东珠海519070

出　　处：《江苏商论》2025年第4期65-71,共7页Jiangsu Commercial Forum

基　　金：广州市教育局高校科研项目:广州红色文化资源数字化保护与旅游开发研究阶段研究成果(编号202235162)。

摘　　要：广州在近现代革命中留下了大量的红色文化资源,在开展爱国主义教育、培育社会主义核心价值观、弘扬革命精神、传承红色基因等方面具有不可替代的作用。基于“数字化开发”的大背景,本文以广州起义纪念馆为研究对象,运用观察法、文献资料法和问卷调查法研究数字化开发问题。研究发现,大部分观众认为广州起义纪念馆北楼的藏品种类多和数量多,经过参观加深了对广州起义的了解,对数字化设备满意度和线上虚拟展馆满意度较高,但仍有一半的受访者未使用过线上虚拟展馆功能。研究还发现广州起义纪念馆存在展览形式单一、缺乏重要事件还原、数字化基础设施水平低、对互联网平台重视程度低等问题,因此提出开展数字纪念馆建设、加大历史资源挖掘力度等建议。Guangzhou has left behind a large amount of red cultural resources in modern and contemporary revolutions,playing an irreplaceable role in carrying out patriotic education,cultivating socialist core values,promoting revolutionary spirit,and inheriting red genes.Based on the background of“digital development”,this article takes the Guangzhou Uprising Memorial Hall as the research object,and uses observation,literature review,and questionnaire survey methods to study digital development issues.Research has found that the majority of visitors believe that the North Building of the Guangzhou Uprising Memorial Hall has a wide variety and quantity of collections.After visiting,their understanding of the Guangzhou Uprising has been deepened,and their satisfaction with digital devices and online virtual exhibition halls is relatively high.However,half of the respondents have not used the functions of online virtual exhibition halls.The study also found that the Guangzhou Uprising Memorial Hall had problems such as single exhibition form,lack of restoration of important events,low level of digital infrastructure,and low emphasis on the Internet platform.Therefore,it proposed to carry out the construction of digital memorial hall and increase the efforts to explore historical resources.

关 键 词：广州起义 纪念馆 数字化旅游开发 

分 类 号：F592[经济管理—旅游管理]