新发展阶段体育健身产业发展的动力机制、现实困境与推进策略  

The dynamic mechanism,realistic dilemmas and advancing strategies for the development of the sports and fitness industry in the new development stage

作　　者：闵诗杰 田静[1] 寇明宇 徐成立[1] MIN Shijie;TIAN Jing;KOU Mingyu;XU Chengli(School of Physical Education and Sports,Central China Normal University,Wuhan 430079,Hubei,China)

机构地区：[1]华中师范大学体育学院,湖北武汉430079

出　　处：《辽宁体育科技》2025年第2期1-7,共7页Liaoning Sport Science and Technology

基　　金：国家社会科学基金一般项目(项目编号:22BTY009)。

摘　　要：新一轮的科技革命与产业变革正在重塑产业经济结构,新发展阶段下我国体育健身产业优化升级可有效促进现代化体育产业体系的构建与完善。运用文献资料法、SCP范式理论等,探究我国体育健身产业发展的动力机制、现实困境与推进策略。研究认为,动力机制是由政策运筹机制、要素供给机制和需求导向机制“协调联动”构成。当前体育健身产业发展还存在线上线下市场竞合冲突,服务领域亟需更新;“价格战”加剧,健身行业融资受阻;健身企业风控能力薄弱,科技创新存在短板等困境。因此,应进行渠道整合、要素聚合与价值共创,完善体育健身产业服务体系,打破产业融资约束,实现多元主体协同创新,进而推动体育健身产业向增量优质的方向发展。A new round of technological revolution and industrial transformation is reshaping the industrial and economic structure.Under the new development stage,the transformation and upgrading of Chinese sports and fitness industry can effectively promote the formation and improvement of a modern sports industry system.By using literature method and SCP paradigm theory,explore the driving mechanism,practical challenges,and advancing strategies for the development of Chinese sports and fitness industry.Research suggests that the driving mechanism is composed of a coordinated linkage between policy planning mechanisms,factor supply mechanisms,and demand-oriented mechanisms.The current development of the sports and fitness industry still faces competition and conflict in both online and offline markets,and the service sector urgently needs to be updated;the“price war”is hot,and financing in the fitness industry is hindered;the risk control capability of fitness enterprises is weak,and there are shortcomings in technological innovation.Therefore,channel integration,element aggregation,and value co-creation should be carried out to improve the service system of the sports and fitness industry,break the constraints of industry financing,achieve collaborative innovation among multiple entities,and promote the development of the sports and fitness industry towards incremental and high-quality direction.

关 键 词：新发展阶段 体育健身产业 SCP范式 体育经济 

分 类 号：G80-05[文化科学—运动人体科学]