“数智”赋能下文化产业的现代化生产:逻辑重构与范式变革  

Empowering Modern Production of Cultural Industry with“Digital Intelligence”:Logic Reconstruction and Paradigm Transformation

作　　者：王经绫 WANG Jing-ling(Institute of Ethnology and Anthropology,Chinese Academy of Social Sciences,Beijing 100081,China)

机构地区：[1]中国社会科学院民族学与人类学研究所,北京100081

出　　处：《苏州大学学报(哲学社会科学版)》2025年第2期116-125,共10页Journal of Soochow University(Philosophy & Social Science Edition)

基　　金：国家社会科学基金重大研究专项“民族地区现代化的发展逻辑和现实难点研究”(项目编号:22VMZ001);中国社会科学院重大创新项目“推进民族地区现代化与建设中华民族现代文明的关系研究”(项目编号:2023YZD048);中国社会科学院创新工程“学者资助计划”项目“数字时代下中华民族优秀文艺的创新性发展研究”(项目编号:XQ2023004)的阶段性成果。

摘　　要：文化产业的现代化生产正经历“数智”的深度赋能。数字化和智能化技术,将重构文化产业发展逻辑,文化市场博弈基础发生根本性改变,用户消费场景从离线的物理空间转向在线的虚拟空间,产业宏观环境从国内的资源配置转向国际间的动态博弈。逻辑重构推动文化产业现代化生产范式的变革,产业竞争的关键点从创作能力转向对消费者个性化需求的满足,生产要素配置从单个环节优化到全链条重置,产业政策从约束条件下的最优转向博弈框架下的相机抉择。数智化赋能下,文化产业不仅是经济层面的产业,更是文化软实力和意识形态的重要表现,文化政策不能再局限于经济增长,更需要考虑国际间的文化交流、文化合作、软实力的提升等多元目标。因此,要加大关键节点组织的培育,主动争取全球数字平台的主导地位,构建跨国文化产业共同体,积极应对文化产业现代化生产边界的拓展,完善包容性法律体系,及时调整文化产业政策的战略方向,从而形成更科学全面的政策框架。The modern production of the cultural industry is undergoing profound empowerment by digital intelligence.Digitalization and intelligent technology will reconstruct the development logic of the cultural industry,fundamentally changing the basis of cultural market games,shifting user consumption scenarios from offline physical spaces to online virtual spaces,and shifting the macro environment of the industry from domestic resource allocation to dynamic international games.The logical reconstruction drives the transformation of the modern production paradigm in the cultural industry.The focal point of industrial competition shifts from creative ability to satisfying personalized consumer needs,the allocation of production factors is optimized from a single link to a full chain reset,and industrial policies are shifted from optimal under constraint conditions to camera decision-making under the game framework.Under the empowerment of digitalization,the cultural industry is not only an economic sector,but also an important manifestation of cultural soft power and ideology.Cultural policies can no longer focus only on economic growth,but also need to consider various goals such as international cultural exchange,cultural cooperation,and the enhancement of soft power.Therefore,it is necessary to strengthen the cultivation of key node organizations,actively strive for the dominant position of global digital platforms,build a multinational cultural industry community,actively respond to the expansion of modern production boundaries in the cultural industry,improve the inclusive legal system,timely adjust the strategic direction of cultural industry policies,and form a more scientific and comprehensive policy framework.

关 键 词：数智经济 数字文化产业 现代化生产 逻辑重构 范式变革 

分 类 号：F26[经济管理—国民经济] G124.7[文化科学]