公众参与数字生态文明建设的影响因素及作用路径研究  

Factors Influencing Public Participation in Digital Ecological Civilization Construction and Their Impact Pathways

作　　者：张丹平[1] 舒圣雪 陈玉慧 ZHANG Danping;SHU Shengxue;CHEN Yuhui(School of Economics and Management,Nanchang Hangkong University,Nanchang 330063,China)

机构地区：[1]南昌航空大学经济管理学院,江西南昌330063

出　　处：《南昌师范学院学报》2025年第1期128-134,共7页Journal of Nanchang Normal University

摘　　要：社会影响理论表明公众参与具有影响力,技术接受模型在社会影响理论对使用意愿影响中起中介作用。构建SIT-TAM模型,结合数字社会建设背景,通过问卷调查等调研方式,进行验证性因子分析,得出结论是主观规范、社会认同及技术接受模型的感知有用性和感知易用性对公众参与数字化生态文明建设意愿有显著正向影响,进一步厘清作用路径并提出了发挥政策引导作用,构建多媒体宣传矩阵,完善平台功能建设等对策,期望能够为数字社会建设中公众参与数字生态文明建设的发展提供具有实践意义的参考。Social Influence Theory(SIT)suggests that public participation exerts a significant impact,while the Technology Acceptance Model(TAM)mediates the relationship between social influence and willingness to participate.This study constructs an SIT-TAM model within the context of digital society development and employs survey-based empirical analysis,including Confirmatory Factor Analysis(CFA),to examine the influencing factors of public engagement in digital ecological civilization construction.The findings indicate that subjective norms,social identity,and the perceived usefulness and perceived ease of use within the TAM all have a significant positive impact on public willingness to participate.Furthermore,the study clarifies the impact pathways and proposes strategies such as strengthening policy guidance,establishing a multimedia communication matrix,and enhancing platform functionality.These insights aim to provide practical references for fostering public engagement in digital ecological civilization within the broader framework of digital society development.

关 键 词：数字生态文明 影响因素 社会影响理论 技术接受模型 

分 类 号：D64[政治法律—政治学]