从田间到餐桌:葡萄产业链的产销整合研究——以全国乡村综合治理示范村西安市鄠邑区H村为例  

From Field to Table:Integration of Production and Marketing of Grape Industry Chain——Through Taking National Model Village for Comprehensive Rural Governance H Village,Huyi District,Xi’an as an example

作　　者：韩荣泉 李怡青 王彬 Han Rongquan;Li Yiqing;Wang Bin(Xi’an Traffic Engineering University,Xi’an 710300,China)

机构地区：[1]西安交通工程学院,西安710300

出　　处：《黑龙江科学》2025年第5期162-164,共3页Heilongjiang Science

基　　金：西安交通工程学院大学生创新训练计划项目“村企共赢:党建引领、产业联动、城乡融合的乡村振兴模式调查研究——以全国乡村综合治理示范村西安市鄠邑区H村为例”(2024DC05)。

摘　　要：以全国乡村综合治理示范村西安市鄠邑区H村为研究对象,阐述其特色葡萄产业发展的背景与现状,分析其供销环节中存在农村人口老龄化造成劳动力短缺、土地流转壁垒限制规模化发展、集体经济疲软制约组织化发展和品牌意识差拉低市场竞争力等不足。为提升葡萄产业整体效益与竞争力,提出构建产销对接信息平台,融入特色文化创新包装设计,加强品牌宣传完善营销渠道,加强人才引进等策略,以期推动当地葡萄产业良性发展。Through Taking National model village for comprehensive rural governance as the research object,the study summarizes the background and current situation of its characteristic grape industry,and analyzes the shortcomings in the supply and marketing link:labor shortage caused by the aging of rural population,land transfer barriers restricting large-scale development,weak collective economy restricting organizational development,and poor brand awareness dragging down market competitiveness,etc.It is suggested to build a production-marketing docking information platform,integrate innovative packaging design into characteristic culture,strengthen brand publicity and improve marketing channels,and promote talent introduction,etc.,so as to promote the healthy development of the local grape industry,and improve the overall efficiency and competitiveness of the grape industry.

关 键 词：乡村振兴 产销整合 三农政策 葡萄产业 

分 类 号：F616[经济管理—产业经济]