红色文化短视频的媒介空间建构与情感传播  

Media Space Construction and Emotional Dissemination of Short Videos of Red Culture

作　　者：朱虹 袁佳 Zhu Hong;Yuan Jia

机构地区：[1]南昌大学文化和旅游研究院 [2]南昌大学新闻与传播学院

出　　处：《红色文化学刊》2024年第4期68-75,111,共9页Journal of Red Culture

基　　金：国家社会科学基金重大项目“革命老区‘红色文化+旅游’融合发展研究”(项目编号:21&ZD178);江西省研究生创新专项资金项目“数字媒体时代红色文化的传播路径及效果研究”(项目编号:YC2024-B041)

摘　　要：讲好红色故事、传播红色文化是新时代弘扬红色革命精神、传承红色基因的核心要务。当前,短视频已取代文字和图片,成为红色文化传播的主要媒介。红色文化通过短视频的传播创新性地构建了三重文化空间:现实空间、联想空间和虚拟空间。现实空间通过物理场景再现增强了历史文化的真实性与沉浸感;联想空间通过艺术化的创作丰富了文化的表现形式与情感表达;虚拟空间则通过群体的互动和参与提升了传播的广度与深度。这三重空间的有机构建,营造了全方位、立体化的传播环境,推动了红色文化在新媒体语境下的多层次传播,为红色文化传播的理论研究与实践探索提供了新的视角和路径。Telling red stories and spreading red culture is the core task of carrying forward the spirit of the red revolution and inheriting the red gene in the new era.At present,short videos have replaced text and pictures as the main medium for the dissemination of red culture.Through the dissemination of short videos,red culture innovatively constructs a triple cultural space:real space,associative space and virtual space.The real space enhances the authenticity and immersion of history and culture through the reproduction of physical scenes;Associative space enriches the expression of culture and emotion through artistic creation;The virtual space enhances the breadth and depth of communication through group interaction and participation.The organic construction of these three spaces creates an all-round and three-dimensional communication environment,promotes the multi-level communication of red culture in the context of new media and provides a new perspective and path for the theoretical research and practical exploration of red culture communication.

关 键 词：红色文化 短视频 媒介空间 情感传播 

分 类 号：G206[文化科学—传播学] G122