中国出海企业开展国际科技传播的现状、困境和应对策略分析  

Analysis on Current Practices,Issues,and Solutions of International Science and Technology Communication by Chinese Overseas Enterprises

作　　者：张志敏[1] 王艳丽[1] 刘晓慧 邓成英 Zhang Zhimin;Wang Yanli;Liu Xiaohui;Deng Chengying(China Research Institute for Science Popularization,Beijing 100081;Global Times Public Opinion Center,Beijing 100026)

机构地区：[1]中国科普研究所,北京100081 [2]环球时报舆情中心,北京100026

出　　处：《科普研究》2024年第6期73-79,105,共8页Studies on Science Popularization

基　　金：中国科普研究所委托项目“中国企业海外科技传播开展情况研究”(220105ESR054)

摘　　要：中国出海企业开展国际科技传播对企业发展和国家科技形象建设具有重要意义。当前,中国出海企业已经具备一定的国际科技传播意识,基建、机械重工等领域企业基于其良好的科技实力,通过构建海外媒体科技传播矩阵,编制与当地政府、行业协会和高校的合作网络等以宣传产品、技术及企业品牌。但是,中国出海企业开展国际科技传播还面临系统化政治舆论风险,缺乏官方权威和专业力量的支撑,欠缺以本土化视角讲故事的能力等挑战,应从提升国际政治风险意识、借力打造科技传播共同体、强化研究和专业化支撑等多方面做好应对准备。The international science and technology communication undertaken by Chinese overseas enterprises is significant for enterprise development and the construction of the national science and technology image.Currently,Chinese overseas enterprises have developed a certain awareness of international science and technology communication,particularly in fields such as infrastructure and heavy machinery,where their technological strength lays a solid foundation for such communication.These enterprises proactively build a communication network with overseas science and technology media and engage in exchanges and cooperation with local governments,associations,and universities to promote their products,technologies,and corporate brands.However,Chinese overseas enterprises face several issues in conducting international science and technology communication,including systemic risks in political and commercial public opinions,a lack of authoritative and professional support during communication,and a deficiency in storytelling from a native perspective.Therefore,it is necessary to enhance risk awareness,build communication communities,and provide theoretical and professional support to tackle these issues.

关 键 词：出海企业 国际传播 科学传播 

分 类 号：N4[自然科学总论] D820[政治法律—政治学]