人智信任对交互策略类知识贡献行为的影响研究——基于生成式AI社区  

The Influence of Human-AI Trust on Interaction Strategy Knowledge Contribution Behavior——Based on the Generative AI Community

作　　者：赵婷婷[1] 刘建飞 高婷婷[3] ZHAO Tingting;LIU Jianfei;GAO Tingting(Office of Operational Assets Reform and Management,Jilin University,Changchun 130012,China;School of Economics,Jilin University,Changchun 130012,China;School of Business and Management,Jilin University,Changchun 130012,China;Financial Department,Jilin University,Changchun 130012,China)

机构地区：[1]吉林大学经营性资产改革和管理办公室,吉林长春130012 [2]吉林大学经济学院,吉林长春130012 [3]吉林大学商学与管理学院,吉林长春130012 [4]吉林大学财务处,吉林长春130012

出　　处：《情报科学》2024年第11期158-166,182,共10页Information Science

摘　　要：【目的/意义】生成式AI的科技浪潮影响了在线社区的知识贡献行为,即涌现了以提示词为主的交互策略类知识。越来越多的生成式AI平台也开始搭建知识共享社区,以期提升用户的交互体验。【方法/过程】基于信任视角,本文从对生成式AI的技术信任和对生成式AI平台的制度信任两个方面构建交互策略类知识贡献行为的研究模型。【结果/结论】用户的知识贡献意愿显著正向影响知识贡献行为。在对生成式AI的技术信任方面,类人信任和功能信任均会对知识贡献意愿产生显著的正向影响,其中类人信任的作用效果大于功能信任的作用效果。在生成式AI平台的制度信任方面,感知平台制度机制有效性显著促进类人信任对知识贡献意愿的影响,但显著抑制功能信任对知识贡献意愿的影响。【创新/局限】本文丰富了交互策略类知识贡献行为的理论基础,为生成式AI平台的管理提供了理论工具和实践参照。【Purpose/significance】The technological wave of generative AI has influenced the knowledge contribution behavior of online communities,the emergence of cue-word-based interaction strategy-based knowledge.More and more generative AI platforms have also begun to build knowledge sharing communities in order to enhance the user interaction experience.【Method/process】Based on the trust perspective,this paper constructs a research model of the knowledge contribution behavior of the interaction strategy class from the aspects of technical trust to generative AI and institutional trust to generative AI platforms.【Result/conclusion】Users'knowledge contribution willingness significantly and positively influences knowledge contribution behavior.In terms of technical trust in generative AI,both human-like trust and functional trust significantly and positively affect knowledge contribution willingness,with human-like trust having a greater effect than functional trust.In terms of institutional trust in generative AI platforms,the perceived effectiveness of platform institutional mechanisms significantly contributes to the effect of human-like trust on knowledge contribution willingness,but significantly inhibits the effect of functional trust on knowledge contribution willingness.【Innovation/limitation】This paper enriches the theoretical foundation of interaction strategy-like knowledge contribution behavior and provides theoretical tools and practical references for the management of generative AI platforms.

关 键 词：信任 生成式AI 技术信任 知识贡献 制度信任 

分 类 号：G202[文化科学—传播学] G250.2