肯定式生成与否定式观看:人工智能技术下影像创作与接受的一个悖论  

Affirmative Generation and Negative Viewing:A Paradox of Image Creation and Reception under Artificial Intelligence Technology

作　　者：刘俊[1,2] 贾奕星 LIU Jun;JIA Yi-xing

机构地区：[1]中国传媒大学艺术研究院,北京100024 [2]中国传媒大学学报《现代传播》编辑部,北京100024

出　　处：《未来传播》2025年第1期37-45,117,共10页Future Communication

基　　金：国家社科基金艺术学重大项目“重大主题影视创作增强中华民族现代文明传播力影响力研究”(24ZD06)。

摘　　要：人工智能技术的不断迭代,促使影像作品的创作和接受两端都发生较为颠覆性的变化,相对而言,形成从传统的否定式生成、肯定式观看到肯定式生成、否定式观看的转变苗头乃至趋势。在影像创作层面,依托肯定式技术基底,高帧率、高清晰度的“平滑”影像形成对异质性弱影像的消除,构成视觉霸权;基于肯定式发问机制,瞬时的影像直给取代自我否定的长线打磨,引发“心理时间”的流失;受制于肯定式数据逻辑,平均状态的“常人”创作大行其道,“伪个性”的迷雾逐步扩散。在影像接受层面,事实否定下的深度伪造与庸常欺骗,情感否定下的面容失灵与刺点消弭,消费否定下的象征贫困与数字地租,以及观念否定下的观念重构与技术霸权,都可能对未来影像观看的接受心理形成挑战。在人工智能语境下重思技术影像,需要着重留意思辨力培养、数据库建设和音视频鉴伪等关键议题。The continuous iteration of artificial intelligence technology has led to subversive changes in the creation and acceptance of video works,resulting in a shift from traditional“negative generation and affirmative viewing”to“affirmative generation and negative viewing”now.At the level of image creation,based on the affirmative technology,the“smooth”images with high frame rate and high definition form the elimination of heterogeneous poor images,constituting visual hegemony;based on the affirmative questioning mechanism,the instant image is directly given to replace the long polishing of self-denial,triggering the loss of“psychological time”;based on the logic of affirmative data,the creation of“das Man”with average status prevails,and the fog of“pseudo-individuality”gradually spreads.At the level of image acceptance,the deep forgery and banal deception under factual denial,the malfunctioning of the face and the elimination of the punctum under emotional denial,the symbolic poverty and digital rent under consumption denial,as well as the conceptual reconstruction and technological hegemony under conceptual denial,have formed a challenge to the acceptance of the psychology of future image viewing.In rethinking technological images in the context of artificial intelligence,we need to pay attention to key issues such as the cultivation of discernment,the construction of databases,and the authentication of audio and video.

关 键 词：人工智能 技术影像 深度伪造 主体性 影像创作 影像接受 

分 类 号：J91[艺术—电影电视艺术]