主流媒体移动端新闻标题的守正与创新  

Preservation and Innovation of News Headlines on the Mobile Platforms of Mainstream Media

作　　者：赵树龙 Shulong Zhao(Yunnan Province Mile City Rong Media Center,Mile,Yunnan 652399)

机构地区：[1]云南省弥勒市融媒体中心,云南弥勒652399

出　　处：《艺术研究学刊》2025年第1期44-46,共3页

摘　　要：随着移动互联网技术的飞速发展,主流媒体在移动端的影响力日益凸显。标题是新闻的眼睛,新闻标题作为吸引读者点击阅读的第一要素,其重要性不言而喻。主流媒体在移动端新闻标题的制作上,既要坚守传统新闻价值观,确保信息的真实性、客观性和公正性,又要勇于创新,适应移动端传播特点,本文通过对近年来主流媒体移动端新闻标题的特点、变化趋势及其对新闻传播效果的影响分析,从而揭示了新闻标题在吸引用户注意力、传递信息价值、塑造媒体形象等方面的重要作用。With the rapid development of mobile Internet technology,the influence of mainstream media on mobile terminals is increasingly prominent.The title is the eyes of news,and the importance of news titles as the first element to attract readers to click and read is selfevident.In the production of mobile news headlines,mainstream media should adhere to traditional news values,ensure the authenticity,objectivity,and fairness of information,and be brave in innovation to adapt to the characteristics of mobile communication.This article analyzes the characteristics,trends,and impact of mainstream media's mobile news headlines in recent years,revealing the important role of news headlines in attracting user attention,conveying information value,and shaping media image.

关 键 词：主流媒体 移动端 新闻标题 守正 创新 

分 类 号：G210.7[文化科学—新闻学]