网购平台偏好及满意度调查研究  

Survey Research on Preference and Satisfaction of Online Shopping Platforms

作　　者：郭家豪 吕玉叶 吴昊阳 谢日帕·买合苏木 赵峻伟 Jiahao Guo;Yuye Lv;Haoyang Wu;Xieripa·Maihesumu;Junwei Zhao(Xinjiang Agricultural University,Urumqi,Xinjiang 830052)

机构地区：[1]新疆农业大学,新疆乌鲁木齐830052

出　　处：《金融界》2025年第1期1-3,共3页

摘　　要：随着互联网的发展和商业模式的创新,全球消费习惯供应链体系和商业生态发生了巨大变革。在21世纪的今天,技术的深化和模式的创新引领网购进入成熟阶段。网购平台大量涌现。在这一阶段有着机遇,也不乏一些挑战。为了解消费者在网购平台选择这一行为,给出可行性的建议,本次调查以平时使用网购的群体为调查研究对象,主要通过互联网平台发放问卷调查,获取数据并进行分析。在执行调查任务的过程中,进行了两个阶段的调查,分别是预先调查和正式调查。正式调查中以使用网络购物平台购物的人为对象,采用随机抽样的调查方法获取样本。With the development of the Internet and the innovation of business models,the business ecology of the global consumer habits supply chain system has undergone great changes.In the 21st century,the deepening of technology and innovation of model lead online shopping into a mature stage.A large number of online shopping platforms have emerged.At this stage there are opportunities,but also some challenges.In order to understand the behavior of consumers'online shopping platform selection and give feasible suggestions,this survey takes the group of people who usually use online shopping as the object of investigation and research,and mainly distributes questionnaires through the Internet platform to obtain data and analyze them.In the process of carrying out the survey task,two stages of investigation were carried out,namely,the pre-survey and the formal survey.In the formal survey,people who use online shopping platform for shopping were targeted,and the survey method of random sampling was used to obtain the samples.

关 键 词：网购平台 消费偏好 价格因素 

分 类 号：F713.36[经济管理—产业经济]