我国沿海城市邮轮旅游潜力分析  

Potential analysis of cruise in Chinese coastal cities

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作  者:陈晔[1,2] 李思凡 CHEN Ye;LI Sifan(School of Economics and Management,Shanghai Ocean University,Shanghai 201306,China;Reserch Center for Ocean Culture,Shanghai Ocean University,Shanghai 201306,China)

机构地区:[1]上海海洋大学经济管理学院,上海201306 [2]上海海洋大学海洋文化研究中心,上海201306

出  处:《海洋经济》2025年第1期28-37,共10页Marine Economy

摘  要:邮轮旅游是一种新兴海陆复合型高端旅游业态,近年来我国沿海城市邮轮产业得到高速发展。为了实现我国邮轮产业的高质量发展,准确掌握城市邮轮旅游发展状况,本文根据邮轮旅游行业特征,建立衡量邮轮旅游潜力的指标体系,利用聚类分析法和因子分析法对邮轮旅游潜力进行科学合理的测度与评价。借助聚类分析法研究发现:上海为第一类;天津、青岛、广州、深圳、厦门邮轮旅游潜力较为相似,归为一类;大连、舟山、温州、三亚归为第三类。通过因子分析法对中国沿海城市邮轮旅游潜力进行排名,其中上海邮轮旅游潜力最大,其余依次为天津、青岛、厦门、三亚、广州、深圳、大连、温州和舟山。为了更好地实现邮轮行业的高质量发展,建议在区域内构建以核心城市为中心,城市间协同发展的邮轮旅游网络体系,创新开发多样化旅游产品,创新扶持手段,优化监管方法。Cruise tourism is an emerging high-end tourism industry that combines land and sea,and in recent years,the cruise industry in coastal cities in China has developed rapidly.In order to achieve high-quality development of China's cruise industry and accurately grasp the development status of urban cruise tourism,this paper establishes an indicator system for measuring the development potential of cruise tourism is established based on the characteristics of the cruise tourism industry.Cluster analysis and factor analysis methods are used to scientifically and reasonably measure and evaluate the development potential of cruise tourism.Through cluster analysis,it was found that Shanghai is the first category;Tianjin,Qingdao,Shenzhen,Guangzhou,and Xiamen have relatively similar cruise tourism potential and can be classified into one category;Dalian,Zhoushan,Wenzhou,and Sanya belong to the third category.Ranking the development of cruise tourism in coastal cities in China using factor analysis method,with Shanghai having the highest level of cruise tourism development,followed by Tianjin,Qingdao,Xiamen,Sanya,Guangzhou,Shenzhen,Dalian,Wenzhou,and Zhoushan.To better achieve high-quality development of the cruise industry,it is recommended to build a cruise tourism network system centered around core cities and coordinated development between cities within the region,innovating and developing diversified tourism products and innovating support methods and optimizing regulatory methods.

关 键 词:邮轮旅游 因子分析 聚类分析 竞争力 沿海城市 

分 类 号:F12[经济管理—世界经济] P74[天文地球—海洋科学]

 

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