基于企业战略的绿色食品供应链综合服务平台构建——以云南农垦集团有限责任公司为例  

Research on the Construction Path of a Comprehensive Service Platform for Green Food Supply Chain Based on Corporate Strategy——A Case Study of Yunnan State Farms Group Co.,Ltd.

作　　者：姚耀 YAO Yao(Yunnan Open University,Kunming,Yunnan 650500,China)

机构地区：[1]云南开放大学,云南昆明650500

出　　处：《云南开放大学学报》2025年第1期123-128,共6页Journal of Yunnan Open University

基　　金：云南省教育厅科学研究基金项目“云南绿色食品供应链综合服务平台运营模式研究——以云南农垦集团为例”(2023J0808)。

摘　　要：为推动绿色产业经济的可持续发展,云南省提出了打造“绿色食品牌”的战略定位。云南农垦集团有限责任公司作为云南省国有大型农业企业的代表,凭借构建绿色食品供应链综合服务平台,显著提升了全产业链的活力,树立了“绿色食品牌”示范企业的标杆。基于企业战略视角,深入分析云南农垦集团绿色食品供应链的构建路径,提出了科学打造绿色食品供应链综合服务平台的五项步骤和具体措施,即战略设计、标准建设、保障机制、品牌打造、创新升级,以期为同类企业的绿色转型与发展提供实践参考。To promote the sustainable development of the green industry economy,Yunnan Province has proposed a strategic positioning of building a"Green Food Brand."Yunnan State Farms Group Co.,Ltd.,as a representative state-owned agricultural enterprise in Yunnan,has significantly enhanced the vitality of the entire industrial chain through the construction of a comprehensive service platform for the green food supply chain,and set an exemplary benchmark for“Green Food Brand”enterprises.From a corporate strategy perspective,this study deeply analyses the construction path of Yunnan State Farms Group’s green food supply chain and proposes a framework for scientifically establishing a comprehensive service platform.The study outlines five key steps and specific measures:strategic design,standard development,assurance mechanisms,brand building,and innovation upgrading.The findings aim to provide practical references for similar enterprises in their green transformation and development.

关 键 词：绿色食品供应链 战略管理 绿色食品牌 创新能力 品牌影响力 

分 类 号：F324[经济管理—产业经济]