Should private charging-pile-sharing platforms cooperate with automotive companies under multiple heterogeneities?  

私人充电桩共享平台是否应该与车企合作?考虑多重消费者异质性

作　　者：Haonan He Hong Yue Qi Zhou 何浩楠;岳鸿;周琦(长安大学经济与管理学院,陕西西安710064)

机构地区：[1]School of Economics and Management,Chang’an University,Xi’an 710064,China

出　　处：《中国科学技术大学学报》2024年第11期33-53,32,66,67,共24页JUSTC

基　　金：supported by the National Natural Science Foundation of China(72474034,72104034);Humanities and Social Science Fund of the Ministry of Education of China(21YJC630037,22XJC910001);China Postdoctoral Science Foundation(2022T150072)。

摘　　要：To address the charging infrastructure challenges associated with slow electric vehicle(EV)industry growth,this study investigates the collaboration between private charging-pile-sharing platforms struggling with profitability and automotive companies.This collaboration is crucial,as it demands a balanced price and service quality management due to consumer expectations.This paper introduces a Stackelberg game model to explore the relationship between a charging platform and an automotive company.Through numerical analysis,we assess how this cooperation might improve the platform’s efficiency and benefit society,potentially overcoming existing industry hurdles.Our findings indicate that such partnerships could benefit all parties involved,despite possible negative environmental impacts.However,after collaborat-ing,platforms may increase consumer prices and payments to suppliers,potentially lowering service quality for brand-associated consumers due to a compromise between shorter waiting times and service quality.This research offers valu-able insights for stakeholders on the effects of cooperation,enabling better strategic decisions in the EV charging sector.为了应对导致电动车行业增长缓慢的充电基础设施挑战,本研究探讨了盈利困难的私人充电桩共享平台与汽车公司之间的合作。因为平台需要在价格和服务质量之间找到平衡以满足消费者的期望,因此这种合作至关重要。本文引入了斯塔克尔伯格博弈理论模型,分析了充电平台与汽车公司之间的互动关系。通过数值分析,我们评估了这种合作如何提升平台的效率并带来社会效益,从而克服行业现有的障碍。研究结果表明,这种合作能够达到三赢局面,尽管可能会带来一些负面的环境影响。然而,在合作后,平台可能会提高向消费者收取的价格以及向供给者支付的费用,但可能会导致合作品牌消费者获得的服务质量下降,因为平台在缩短等待时间与维持服务质量之间进行妥协。本研究为各利益相关者提供了关于合作相关影响的宝贵见解,有助于其各自在电动车充电领域做出更具战略性的决策。

关 键 词：cooperation service quality private charging-pile-sharing platforms consumer heterogeneity 

分 类 号：F224.32[经济管理—国民经济]