微短剧分级制构想与规范传播路径探析  

Exploring Rating Systems for Micro-Dramas and Regulatory Pathways for Their Distribution

作　　者：闫星宇 YAN Xingyu(School of Drama and Film,Shanxi Normal University,Taiyuan 030031,China)

机构地区：[1]山西师范大学戏剧与影视学院,太原030031

出　　处：《上海大学学报(社会科学版)》2025年第2期85-96,共12页Journal of Shanghai University(Social Sciences Edition)

基　　金：教育部人文社会科学研究规划基金项目(18YJC760109)。

摘　　要：微短剧是一种脱胎于短视频的创新数字视听样态,具有短视频和长视频相混合的特征,近年来其产量与问题都呈现出增长趋势,尽早规范其生产与传播路径,有利于推动微短剧实现精品化和高质量发展。可参考国外规范影视传播的分级制度来应对其产量大、审查难的现实问题。微短剧分级管理具有促进未成年人身心健康发展、满足不同年龄受众个性化审美需求、实现创作者个性化创作、构建正确的社会价值观、推动未来微短剧高质量持续发展的现实意义。在实际操作中,可将微短剧分为大众级、指导级、特殊指导级、限制级四个层次,通过创作前、创作中与创作后三个不同阶段进行分级、分类管理,从而规范其传播对象及传播路径,优化分级制下的流量投放方式与商业盈利模式,促进微短剧进一步实现规范化、多元化发展。Micro drama represents an innovative digital audiovisual format that has evolved from shortform videos,incorporating elements of both short-form and long-form content.Recent years have witnessed a significant increase in both production volume and associated challenges,highlighting the necessity for early standardization of production and distribution pathways to foster high-quality development.In response to the challenges posed by high production volume and content review complexities,foreign film and television rating systems offer valuable reference for addressing current regulatory issues in micro-drama.The implementation of a rating management system holds practical significance across multiple dimensions:promoting healthy psychological development among minors,accommodating diverse aesthetic preferences across age groups,encouraging creators’individual creativity,establishing sound social values,and ensuring sustainable highquality development of the medium.The proposed practical framework encompasses four classification levels:General Audience,Guidance,Special Guidance,and Restricted.This system operates through a three-stage management approach—pre-production,production,and post-production—effectively regulating target audiences and distribution channels while optimizing traffic allocation and commercial models under the rating framework.Such systematic regulation aims to promote both standardization and diversification in micro-drama development.

关 键 词：微短剧 分级制 规范传播 

分 类 号：G203[文化科学—传播学]