返乡创业群体的乡情文化嬗变  

The Cultural Evolution of Returning Home Entrepreneurship Groups

作　　者：姜姝 JIANG Shu

机构地区：[1]南京农业大学马克思主义学院,南京210095

出　　处：《南京农业大学学报(社会科学版)》2025年第2期52-61,共10页Journal of Nanjing Agricultural University(Social Sciences Edition)

基　　金：江苏省教育厅高校哲学社会科学研究项目“‘城归治村’在中国基层政治中的‘新位势’研究”(2020SJA0059)。

摘　　要：在以中国式现代化为背景的文化时空中,乡村社会正在经历着变动与适应异步、心与物发生背反、家乡变迁与群体重组的乡情文化变迁,因而寻求制度变迁的解释性理论就更加重要。本文从返乡创业群体的历史和现实实践出发,分析返乡创业群体的道德期待和俗理逻辑,探讨行动逻辑背后的时代价值和政策意义,进而揭示乡村振兴战略背景下建设农业强国目标的乡情文化变迁逻辑,指出正是这样一种以经济利益为纽带、以家乡福利为己任、以“克里斯马”式魅力为动力的乡情文化促进了乡村社会的现代化。通过在大城市积累的经验、知识、信息和资本,在创新创业与乡村振兴政策利好下,返乡创业群体凭借独特的“亦城亦乡”的两栖性,以及“漂泊于城、归根于乡”的感悟性,在新时代的乡村社会中培植出新型的领导力和号召力。In the cultural time and space characterized by China’s unique path to modernization,traditional rural society in China is undergoing significant cultural transformations,including asynchronous changes and adaptation,the conflict between perception and reality,the migration of hometowns,and the restructuring of communities.Consequently,it is increasingly important to seek an explanatory theory for these institutional changes.This paper aims to delve into the historical and practical value,analyzes the moral expectations and ethical logic,as well as the policy significance,behind the action logic of the returning home entrepreneurial group.It seeks to uncover the logic by which Hometown Culture contributes to the goal of building an agricultural powerhouse under the rural revitalization strategy.It suggests that it is this Hometown Culture,bound by economic interests,committed to the welfare of the hometown,and motivated by the allure of a Christian style ethic,that fosters the modernization of rural society.Through the experience,knowledge,information,and capital accumulated in metropolitan areas,and supported by favorable policies such as innovation and entrepreneurship and rural revitalization,the returning home entrepreneurial group has nurtured a new brand of leadership and charisma within the rural society of the new era.This is attributed to their unique dual identity of being“both urban and rural”and their perspective of“drifting in the city and returning to the countryside”.

关 键 词：返乡创业群体 乡情 文化变迁 “克里斯马” 

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