基于异质性偏好的可持续产品设计绩效评价方法:全球940条汽车设计生产线的分析  

Performance Evaluation Method of Sustainable Product Design Based on Heterogeneity Preference:Analysis of 940 Global Automobile Design Production Lines

作　　者：郭传银 耿薇 徐倩 张健[1,2] 张琳彦 GUO Chuanyin;GENG Wei;XU Qian;ZHANG Jian;ZHANG Linyan(School of Economics and Management,Beijing Information Science&Technology University,Beijing 100192,China;Beijing Key Lab of Green Development Decision Based on Big Data,Beijing 100192,China;Research Center for Knowledge Management,Beijing 100192,China)

机构地区：[1]北京信息科技大学经济管理学院,北京100192 [2]绿色发展大数据决策北京市重点实验室,北京100192 [3]北京知识管理研究基地,北京100192

出　　处：《运筹与管理》2024年第12期187-194,I0084-I0090,共15页Operations Research and Management Science

基　　金：国家自然科学基金资助项目(71901032);北京市自然科学基金项目(9212005);教育部人文社会科学研究规划基金项目(19YJC630047);北京市社会科学基金项目(19JDGLB021,19GLC073);北京市教委科研计划一般项目(SM202011232004)。

摘　　要：物理性能与环保性能是实现可持续产品设计的关键。在可持续产品设计过程中,不同类型工业企业对物理性能与环保性能呈现出异质性偏好,往往采取不同策略方案提升产品设计绩效。本文采用包括工业设计和生态设计两个模块,涵盖多个产品规格和属性的综合指标体系衡量产品设计绩效,构建异质性偏好的网络数据包络分析绩效评价模型,并提出新的线性优化算法,提高计算精度,降低计算复杂度。基于全球重要汽车制造商车辆测试数据库中的关键产品规格、产品属性和污染排放性能相关数据,对30家汽车制造商的940条汽车生产线的设计绩效进行评价。研究发现:异质性偏好并不一定改变产品设计的物理性能与环保性能;通过协调产品设计中物理性能和环保性能之间的绩效关系,可实现产品的最优设计。本文的研究结论,为中国工业企业正确地处理物理性能与环保性能之间关系并合理利用异质性偏好信息提升可持续产品设计绩效,提供有益的理论支持和建议。Physical and environmental performances are the key to sustainable product design.In the process of sustainable product design,different types of industrial enterprises have heterogeneous preferences for physical and environmental performances,and often adopt different strategies to improve the design performance.However,traditional performance evaluation methods have failed to effectively reveal performance changes made by heterogeneity preferences.In order to achieve a balance between the physical and environmental performances of products,it is urgent to make a profound study of an intrinsic mechanism of product design performance changes made by industrial enterprise heterogeneity preferences in theory and practice.The current study defines the product design performance as a comprehensive index to measure multiple product specifications and attributes,including industrial design and ecological design,and develops a network data envelopment analysis model for a performance evaluation under heterogeneous preferences.Considering the unique structure of this model,we propose a new linear optimization algorithm.This method not only improves a computational accuracy of solving nonlinear models,but greatly reduces a computational complexity.By adjusting the preference weights of industrial enterprises and analyzing the performance relationship among the industrial design performance,ecological design performance,and overall performance of product design,we can determine the optimal combination of product specifications and attributes.Based on the vehicle test database of important automobile manufacturers in the world,the design performances of 940 automobile production lines in 30 automobile manufacturers are evaluated by using key product specifications,product attributes and the pollution emission performance.The current study finds:the heterogeneity preference does not necessarily lead to changes in the industrial design performance and ecological design performance,and the variation in the system performance o

关 键 词：可持续产品设计 异质性偏好 物理性能 环保性能 

分 类 号：C934[经济管理—管理学]