论中国共产党“大宣传”理念的多维内涵及其历史演变  

On the Connotation and Evolution of the Concept of the CPC's"Great Publicity"

作　　者：张冬平 黄瑚[1] ZHANG Dong-ping;HUANG Hu

机构地区：[1]复旦大学新闻学院,上海200433

出　　处：《新闻大学》2025年第1期47-61,121,共16页Journalism Research

基　　金：国家社科基金重大项目“百年中国共产党对外传播研究”(20&ZD324)。

摘　　要：本文对中国共产党“大宣传”理念的基本内涵及其历史演变过程作了系统考察。研究发现,尽管该理念正式诞生于21世纪之初,但在中国共产党建党之初便已具雏形,其思想脉络甚至可追溯至马克思、恩格斯、列宁等的宣传理念中,后历经中国革命、建设、改革的百年嬗变,最终沉淀为“大宣传”理念。该理念内涵丰富,可从承载形式的灵活多元、广泛主体的协作共治、融入日常的泛在浸润、宣传与实践的交融共进等四个维度把握其基本内涵。对该理念展开系统阐释有利于正本清源,深化对中国共产党宣传思想史的理解。This paper makes a systematic study of the basic connotation and historical evolution of the CPC's"Great Publicity"concept.The study found that the concept has a long history.Although it was officially born at the beginning of the 21st century,it had already taken shape at the beginning of the founding of the CPC,and its ideological context can be traced back to the propaganda concept of Marx,Engels,and Lenin.Then,after the Chinese revolution,construction and reform of the centennial evolution,it finally precipitated into the concept of"Great Publicity".At the same time,this concept has rich connotations,which can be grasped from four dimensions:flexible and diverse forms,extensive collaboration and management of subjects,integration into daily ubiquitous infiltration,and integration and progress of propaganda and practice.A systematic explanation of this concept is beneficial for clarifying the source and deepening understanding.

关 键 词：中国共产党 大宣传 历史演变 理论内涵 

分 类 号：G209[文化科学—传播学]