考虑补贴政策和消费选择的云生态系统关键种群策略演化研究  

Research on the Strategies Evolution of Key Population in Cloud Ecosystem Considering Subsidy Policies and Consumer Choices

作　　者：李世勇[1] 张小凤 刘欢 孙微[1] Li Shiyong;Zhang Xiaofeng;Liu Huan;Sun Wei(School of Economics and Management,Yanshan University,Qinhuangdao 066004,China)

机构地区：[1]燕山大学经济管理学院,河北秦皇岛066004

出　　处：《科技管理研究》2025年第2期197-205,共9页Science and Technology Management Research

基　　金：国家自然科学基金项目“企业应用云部署的高能效资源管理优化建模及算法研究”(71971188);教育部人文社会科学研究项目“数字化企业云边协同多任务服务的跨层效用优化与资源管理研究”(22YJCZH086);河北省自然科学基金项目“云端企业应用云边协同服务的跨层资源管理优化建模与算法研究”(G2022203003)。

摘　　要：通过云计算等信息技术驱动创新,能催生新产业、新模式和新动能,实现高质量发展。然而,当前云计算市场面临着云服务提供商持续无序竞争、中小企业用云进退两难、地方政府激励效果良莠不齐的问题。基于此背景,从商业创新生态系统理论视角,构建“云服务提供商-中小企业”的两方演化博弈模型,分析促进云生态系统演化稳定的影响因素及其影响效果。结果表明,在考虑政府政策和消费者选择下,当云服务提供商随中小企业中采纳云服务的比例增加而降低让利成本时,有利于避免价格战;进一步,在云生态系统的发展阶段,消费选择是影响双方合作意愿的重要因素,提高损益差值、降低合作成本可达理想效果,而在云生态系统的成熟阶段,云服务提供商设置的初始让利成本影响中小企业最终用云比例,地方政府能通过设置最优折扣系数和消费补贴有效激励中小企业大规模用云。最后为云服务提供商调整商业策略、中小企业用云发展、政府优化政策组合提出相应的对策建议。Driving innovation through information technology,such as cloud computing,can catalyze new industries,business models,and economic dynamics,ultimately promoting high-quality development.However,the cloud computing market faces several challenges,including persistent disorderly competition among service providers,difficulties encountered by small and medium-sized enterprises(SMEs)in cloud adoption,and the inconsistent effectiveness of incentives provided by local governments.Against this background,from the perspective of the theory of business innovation ecosystem,a two-party game model between cloud service providers and SMEs is constructed to analyze the influencing factors and their effects on promoting the stable evolution of the cloud ecosystem.The results show that,considering government policies and consumer choices,when cloud service providers reduce their concession costs as the proportion of cloud adoption among SMEs increases,it helps mitigate price wars.Furthermore,at the development stage of the cloud ecosystem,consumer choices are important factors affecting the willingness to cooperate between the two parties,increasing the difference in gains and losses,and reducing the cost of cooperation can achieve the desired effect;while in the mature stage of the cloud ecosystem,the initial concession cost set by cloud service providers affects the final proportion of cloud adoption among SMEs,and local government can effectively incentivize large-scale cloud adoption among SMEs by setting the optimal discount coefficient and providing consumer subsidies.Finally,corresponding countermeasures are proposed for cloud service providers to adjust their business strategies and for local governments to optimize policy combinations.

关 键 词：数字经济 云生态系统 云计算服务 中小企业 演化博弈 

分 类 号：F49[经济管理—产业经济] F272[文化科学] F224.32G301