乡土类短视频中的乡村形象研究——以李子柒系列短视频为例  

Research on Rural Image in Rural Short Videos--Taking Li Ziqi’s Short Videos as an Example

作　　者：应思瑶 黄佳忆 YING Siyao;HUANG Jiayi(Zhejiang Normal University,Jinhua 321004,China)

机构地区：[1]浙江师范大学,浙江金华321004

出　　处：《金华职业技术学院学报》2024年第6期84-88,共5页Journal of Jinhua Polytechnic

基　　金：2022年度浙江省教育厅一般项目“短视频对银发群体主观幸福感影响的实证研究”(Y202249798)。

摘　　要：近年乡土类短视频频出,不仅拉近了城乡距离,而且便于城市居民更好地了解乡村,感受乡村的美好,逐渐打破对乡村固有的刻板印象。其中,李子柒系列短视频以独特风格展示乡村美食、乡村景观和乡民形象,借助视听语言建构原生态、诗意、和谐、幸福的乡村景象。研究李子柒系列短视频中的乡村形象,有助于探索乡土类短视频的长远发展路径,同时,合理利用乡土类短视频,将推进中国文化有效传播,赋能新时代乡村振兴。In recent years,various rural short videos make urban and rural closer,allowing urban residents to better understand the countryside,feel the beauty of the countryside,and break the inherent stereotypes of the countryside.Among them,Li Ziqi’s short videos using audio-visual language to construct a rural landscape of original ecology,poetry,harmony,and happiness through rural cuisine,rural landscapes,and villagers.The study of the rural image in the series of Li Ziqi’s short videos will help explore the long-term development path of rural short videos,at the same time,the reasonable use of rural short videos will promote the effective dissemination of Chinese culture and empower rural revitalization in the new era,which has practical significance and contemporary value.

关 键 词：乡土类短视频 李子柒系列短视频 乡村形象 

分 类 号：G206.3[文化科学—传播学]