基于SWOT分析的上海市金山三岛文旅资源保护与开发研究  

Research on the protection and development of cultural and tourism resources in the three islands of Jinshan district based on SWOT analysis

作　　者：张祖平 王艺莹 ZHANG Zuping;WANG Yiying(Shanghai Ocean University,College of Marine Living Resource Sciences and Management,Shanghai 201306,China)

机构地区：[1]上海海洋大学海洋生物资源与管理学院,上海201306

出　　处：《中国渔业经济》2025年第2期42-50,共9页Chinese Fisheries Economics

摘　　要：目前我国对于无居民海岛的开发研究还不是很充分,仍处于初步研究阶段。本文以上海市无居民海岛金山三岛为研究对象,运用SWOT分析法,对金山三岛的生态旅游开发条件进行分析,研究发现金山三岛的生态旅游开发目前面临规章制度缺乏、人才短缺、基础设施薄弱以及知名度不高等诸多问题。基于金山三岛自身实际情况,并借鉴国内外海岛旅游开发的成功经验,将金山三岛建设成为集“生态+旅游+科普”为一体的生态文旅海岛。一方面,要切实保护好原始的生态环境,另一方面,需结合自身条件开发新颖的旅游体验项目,同时充分挖掘传统文化特色,打造专属于金山三岛的独特名片,以此推动无居民海岛经济发展。最后提出金山三岛开发生态旅游的具体对策建议:一是制定严格规章制度、贯彻可持续发展理念,二是构建海岛技术智控、培养综合服务型人才,三是加强基础设施建设、构建陆岛交通网络线,四是打造当地特色品牌,重视宣传营销影响力。At present,China's researches on the development of uninhabited islands is not sufficient and is in the preliminary research stage.In this paper,we take Jinshan three uninhabited islands in Shanghai as the research object,use SWOT analysis method to study the development conditions of Jinshan three islands,and conclude that the eco-tourism development of Jinshan three islands is currently facing the lack of rules and regulations,shortage of talents,weak infrastructure,low visibility and other pain points that need to be paid attention to,and from the Jinshan three islands'own situation and combined with domestic and international experience in island tourism development,with the aim of finding suitable development We put forward the idea of building Jinshan Island into an ecological cultural tourism island integrating“ecology+tourism+science popularization”,which not only protects the pristine ecological environment,but also develops novel tourism experience projects in combination with its own conditions,and at the same time,gives full play to the traditional cultural characteristics to create a business card that belongs to Jinshan Island.At the same time,the traditional cultural characteristics will be utilized to create a special name card belonging to the three islands of Jinshan.

关 键 词：无居民海岛 生态旅游 开发对策 SWOT分析法 

分 类 号：F326.401[经济管理—产业经济]